Probably one of the absolute best examples for fostering consistent and compelling audience engagement has to go to GoPro. The company’s ingenious marketing strategy urges customers to send video filmed using a GoPro and then turn around and share it to engage others via social media and advertising. 77 more words
Tags » Digital Campaign
Advance Telecom, Pakistan’s leading distributor of Mobile phones & the official partner of Microsoft and Rivo Mobile, has launched a Fantasy league game on digtal, called Advance Telecom Fantasy League. 104 more words
Heinz has rolled out its ‘Get Well Soup’ campaign for the fifth year running, so Facebook users are able to purchase a can of personalised soup from the Heinz fan page. 154 more words
Land Rover North America has released an original, interactive digital book, “The Vanishing Game,” written by best-selling British novelist William Boyd. The full-length online thriller follows protagonist Alec Dunbar on a suspenseful drive from London to a remote part of Scotland. 205 more words
Axe’s target audience is crystal clear: man, single, wants girl. The brand positioning leaves no room for doubt either: Axe gets you the ladies.
In Egypt, the concept was successfully taken one step further to support the launch of the product’s new look. 156 more words