Tags » Digital Campaign

50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads

Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting good value from those purchases. 237 more words

Digital Marketing

GoPro Social Media Campaign Engaging & Promoting User Generated Content

Probably one of the absolute best examples for fostering consistent and compelling audience engagement has to go to GoPro. The company’s ingenious marketing strategy urges customers to send video filmed using a GoPro and then turn around and share it to engage others via social media and advertising. 77 more words


Chapter 2 - To blog or not to blog

FOREWORD: blogging is not my stuff.

RESOLUTION 2015: Getting into the blogosphere.

You might ask: why should you blog if it’s not your stuff? I have to. 246 more words

Sprite : ‪#‎KarnaKiaChahtayHo‬ ?

Sprite campaign on your career aspiration done by Ogilvy & Mather Lahore . According to research done by Ogilvy 63% of students are not pursuing a career of their choice due to societal & parental pressure. 96 more words

Digital Marketing

Advance Telecom Launches Fantasy League on Digital

Advance Telecom, Pakistan’s leading distributor of Mobile phones & the official partner of Microsoft and Rivo Mobile, has launched a Fantasy league game on digtal, called Advance Telecom Fantasy League. 104 more words

Digital Marketing

Heinz "Get Well Soup" Social Media Campaign Returns

Heinz has rolled out its ‘Get Well Soup’ campaign for the fifth year running, so Facebook users are able to purchase a can of personalised soup from the Heinz fan page. 154 more words

Social Media

Cartier : The Proposal

Cartier’s Latest Digital Campaign unveiled earlier this month, titled “The Proposal” confirms the power of storytelling for which the luxury jewellery brand is known for. 257 more words