Tags » Digital Campaigns

PPC Tutorial for Beginners

PPC Introduction

Excellent video from SimpliLearn’s Brad Geddes that explains how PPC and SEM work. The depth in this video is valuable for marketing purposes because it touches in before, during, and after the campaigns. 60 more words

Pay Per Click

History of Digital Marketing

Anyone who uses the internet has in some way, shape, or form has been subjected to Digital Marketing. Banner Ads, pop-ups, and a slew of other kinds are directed towards consumers each day. 348 more words


Oriflame India Gives A Wonderful Message In Its New Campaign With Kalki Koechlin

The festive season is round the corner and along with lights, food, and decorations, it’s also that time of the year when you love giving and receiving gifts to and from your loved ones. 573 more words

Client based campaign management

What is the role of the campaign manager when it comes to working with an external client? It’s much the same as working in-house but there are some areas where you’ll notice a difference. 1,305 more words

Social Media Marketing: Campaign Planning + Execution

This is a mock case study of a 360 degree social media marketing plan developed for an academic project. All the aspects and features of the brand including the campaign strategy, branding, platform creation and creative design elements, have been conceptualized and developed by me, in line with the brief. 19 more words

Brand Advertising: Why do we need it?

Every marketing plan that is actioned is to fulfill a certain goal or purpose. Mostly, it is for the business to generate revenue or to make a profit, which is the case of most businesses, however ‘performance’ driven activities are not the only way to make a business successful. 813 more words

Digital Marketing