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Fondateur du groupe d'affichage publicitaire JCDecaux, Jean-Claude Decaux avait inventé de l'Abribus financé par la publicité

Fondateur du groupe d'affichage publicitaire JCDecaux, Jean-Claude Decaux avait inventé de l'Abribus financé par la publicité

— Achraf ben Ali Ⓜ️ (@AchrafSben) May 27, 2016…

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Digitalmarketing

Nouveau naufrage de migrants en Méditerranée > des dizaines de disparus, selon les secours

Nouveau naufrage de migrants en Méditerranée > des dizaines de disparus, selon les secours

— Achraf ben Ali Ⓜ️ (@AchrafSben) May 27, 2016

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from Twitter https://twitter.com/AchrafSben

Digitalmarketing

Well played, Google: Advertisers (finally) get more device bidding controls


Just last week, I submitted this column with the title, “Is it time for Google to rethink Enhanced Campaigns?” The piece I wrote was rife with criticisms of the desktop/tablet-centric campaign structure advertisers have been stuck with, and it proposed some possibilities for an upgrade. 132 more words

Digital Marketing

Android users open 2x more notifications, but iOS users much faster to open — [Report]

A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS users. Android sees open rates twice as high as those on iOS, but Apple users open notifications much faster, suggesting they’re potentially more qualified. 433 more words

Digital Marketing