Trend Summary: Growing use of ad-blocking software by young millennials is compelling marketers to investigate new ways of reaching this segment.
According to a senior executive at marketing data and analytics company 169 more words
How long is your attention span, d’ya reckon? Short, medium, long? Solid, average or shockingly poor? Have you noticed that your attention span has changed? 970 more words
Kate Potter writes…
Here are five things you can do today to make sure your content is communicated as effectively and efficiently as possible on Facebook: 345 more words
Trend Summary: Marketers have “their heads in the sand” when it comes to understanding brand-building in the digital age.
That’s the opinion of Mark Addicks… 180 more words