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What Should You Know About Public Relations

Public Relations is a very unknown profession. Although, it is very similar to advertising in its effect, yet Public Relations remain widely unknown. Public relations or PR is the art and the skill of persuading a third party which is generally the media to promote ones clients. 425 more words


Helping TXST Athletics show off new football locker room in 360

The Texas State University Athletics Department is showing off its sparkling, brand-new football locker room – and asked for the help of the School of Journalism and Mass Communication to do so. 277 more words


Digital Media To Boost US Adspend to $548.2bn in 2016

Trend Summary: Digital Media is propelling the US advertising market towards a record $548.2bn this year.

Global media network Carat today published its updated forecast for worldwide adspend, revealing a positive outlook for the global advertising industry in 2016 through 2017, primarily thanks to… 151 more words

Digital Media

High Ad-Fraud Rates Beset Google and Microsoft Browsers

Trend Summary: Ad fraud activity is highest on certain browsers made by Microsoft and Google.

According to  FraudLogix, a Florida-based provider of fraud solutions for the supply side and DSPs in the programmatic advertising industry, fraudsters can easily manipulate consumers … … 152 more words

Digital Media

Se repite el ridículo español: Europa, más cerca de aprobar su propio 'canon AEDE'

August 27,2016 / By Manuel Ángel Méndez

Es como un triste viaje al pasado, una vuelta a la Edad Media. ¿Recuerdan lo que ocurrió hace un par de años cuando España hizo el ridículo a nivel mundial  956 more words


Fraud and Ad Blockers Threaten Integrity of Digital Metrics

Trend Summary: Growing use of ad-blocking software by young millennials is compelling marketers to investigate new ways of reaching this segment.

According to a senior executive at marketing data and analytics company  169 more words


FOCUS (helping you to be the boss of social media)

How long is your attention span, d’ya reckon? Short, medium, long? Solid, average or shockingly poor? Have you noticed that your attention span has changed? 970 more words