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Marketers Recruit Bots to Engage Consumers

Trend Summary: A raft of announcements by major media owners signals the advent of new brand-marketing opportunities via Chatbots.

Chat bots – computer programs that use artificial – are set to hit the mainstream, transforming the way users interact with the internet, ranging from a series of … 89 more words

Technology

Addressable Media Campaigns Soar Down Under

Trend Summary: Adoption of individual-based advertising in Australia is rapidly rising as return on adspend soars.

Among the key findings of a new survey of Australian advertisers and media agencies, addressable media users are experiencing superior performance and return on adspend via  … 88 more words

Digital Media

VIDEO: AITEC Africa ICT Summit Brings Together ICT Professionals

With over 500 ICT professionals, the AITEC Africa ICT Summit, which took place on 24th & 25th February 2016 at the Visa Oshwal Center, Nairobi, Kenya, was opened by ICT Cabinet Secretary, Joe Mucheru. 46 more words

Technology

Feminism, hormones and the Quantified Self: Imagining data futures

I look forward to talking about feminism and data in the University of Leeds (School of Media and Communication) soon. This is work that will appear in a Chapter about reproductive rights, digital media and feminism in my forthcoming book, later this year. 212 more words

Digital Media

Digital Adspend Set to Overtake TV in 2017

Trend Summary: Digital adspend in the USA is on course to surpass traditional TV in 2017. Tomorrow the World?

Estimates by eMarketer, a New York based independent market research company, predict that… 102 more words

Digital

SJMC Students Go Mobile at Garner State Park

By Dale Blasingame

A group of 16 School of Journalism and Mass Communication students spent the weekend of Feb. 27-28 outdoors – in the name of mobile storytelling. 450 more words

Texas State University

Our article in the British Journal of Sociology is (early) online . This article argues against the assumption that agency and reflexivity disappear in an age of ‘algorithmic power’ (Lash 2007). 205 more words

Community And Culture