Tags » Digital PR

How PR is Changing our Perspective on Mental Health

Opening up about our mental health has always been considered a difficult topic. Up until recently, people were unaware of the meaning behind the term ‘Mental Health’ and what it involved. 713 more words

Are you afraid of the dark... or afraid of Moz?

Like many people, I do await the Christmas TV ‘adverts’ around this time of year.

It’s that time of the year where high street stores compete in the sphere of PR, Advertising, and Marketing, (and in most cases all three), for the most original Christmas idea – trying to encourage consumers to ultimately go to their stores and spend a lot of well, money. 719 more words

Today I Messed Up

In my first blog I stated I would cover the ‘state of the profession’ but we’re all meant to learn from each other, right? One of the best ways to learn is by making mistakes, right? 1,153 more words

PR Under The Influence

How many posts have you read in the past week featuring the latest product which your favourite blogger just ‘cannot live without’? Or the number Instagram posts with someone promoting their newfound favourite brand of sunglasses that are a ‘must’ yet which you hadn’t even heard of until now? 450 more words

Make the most of your mobile by making a movie...

As one of the @CIPR_NI student ambassadors I have the pleasure of attending their events. This week I attended the Mobile Movie Making workshop hosted by the lovely Niamh MacCauley, Video Marketing Officer at Purple Dot Videos (@DgnEnterprise). 677 more words

Digital is the new way of doing PR

PR industry has witnessed growth and has matured enough in the last few years with some of the most dramatic changes taking place. The changes are both good and bad but one can’t just deny them as it is because of the changes only, that an industry opens up its horizon for creativity and experimentation. 404 more words

Public Relations

#DontBottleItUp: Bizzare or Brilliant?

L’eau de Chris

When Chris Hughes (one of this year’s Love Island stars, for those who managed to stay away) took to social media to announce he would be launching his first ever product with Topman last week it initially generated a lot of mixed reactions. 807 more words