Tags » Digital PR

Guest Lecture: Digital PR and Social Media

As promised to the students at Ulster University, here is a blog-style round up of today’s guest lecture (my second and hopefully not my last! 2,744 more words


PRstack - the ultimate guide to digital PR

The changing nature of the PR industry has been a topic of discussion and debate for years. Now, we’ve reached a point where it can’t be argued anymore whether going digital is the right move; it’s vital to be able to offer integrated communication services in order to not only survive in this competitive market, but to make sure you offer the best results possible for your clients across all platforms. 674 more words

General Interest

Freelancing in the Digital World

Sorry it’s been a while – Freelancing is actually much busier than working in-house ever was – who knew, eh?!

But I have actually been busy writing, just not for my own platform. 645 more words


Syracuse University Digital PR

Have you ever visited SU’s Facebook page, Instagram or Twitter account and wondered who was in charge of them? You might take a guess that this person most likely connected to Newhouse, and you will be right. 537 more words

Online News and the Press Release

By Rachel Kerstetter, PR Architect at Sonnhalter

I’ve been reading the book, “Trust Me, I’m Lying: Confessions of a Media Manipulator,” by Ryan Holiday at the recommendation of a colleague. 428 more words

Rachel Kerstetter

This piece originally appeared on Three Degrees.

Instagram is dead, long live Instagram. The second largest media network — and fastest growing one, at that — has ditched what made it unique in the first place: the square. 415 more words

My Writing

Ways to Refresh Your Personal Brand This Fall

Fall, the season of cooler weather, pumpkin spiced things and fun activities. But did you also know, fall is the perfect season to refresh your personal brand? 366 more words

Public Relations