Tags » Digital Producer

The Shift from CONsumers to PROsumers

Post By: Susan Gunelius, Featured Image by: Gettyimages

As the social web has grown and tools like Twitter, blogs, Facebook and YouTube have allowed communications to flow faster and farther than ever before — inevitably causing the world to shrink and real-time to be the expectation — people have changed. 409 more words


The rise of citizen journalism

Post By: Kate Bulkley, Featured Image by: Gettyimages

From live blogs on ‘Occupy’ protests to footage of Syrian atrocities on YouTube, filmmakers now have access to a wealth of raw material – but can it all be trusted? 905 more words

Social Media

My Role

Before establishing connections between group roles and responsibilities, it is essential to uncover the real purpose of the digital producer, what this role entails and how it affects the outcome of the overall campaign. 357 more words

Enstrom Candies - Giving is All We Get

Here’s an easy task: coordinate post-production for nearly 8 dozen videos that were categorized in two ways: manicured brand videos and quick social content pieces. By having strong branded elements combined with shareable media, sales were great and it made Enstrom Candies a brand people talked about.