Tags » Digital Storytelling

Three Branding Videos that Don’t Push their Products in Our Faces

Not all branding videos are “in your face” and show repeated product images and references. Effective branding can be accomplished through well-made videos that allow the story’s message to build a connection with the audience first. 1,120 more words


5 Reasons Why Social Media Is Effective For Social Cause Campaigns

As a social media professional, I’ve frequently been asked the career-defying question, “What’s the point?” Many critics stake claim that social media is risky or a waste of time. 594 more words

Social Media

Commercials that aren’t about their products…

This week’s IMC-634 Digital Storytelling assignment asked for a review of commercials that intentionally minimized product information.  The following 3 came immediately to mind:

Kmart’s “Show Your Joe” Christmas commercial… 338 more words


Digital Storytelling Tools Sequel

“Storytelling is the most powerful way to put ideas into the world today.” By Robert McAfee Brown

A few years ago I wrote a blog post on  397 more words

21st Century Learning

AR and QR: linking media.

What a fun assignment!


QR codes are something I’m very familiar with, as explained in my previous post.  To try and connect it with my AR assignment, I linked my QR code to the same goodreads.com page for the book’s summary as I put in my project: 811 more words


Interactive Storytelling

In my class, we’ve talked a lot about interactive digital storytelling and the relationship between the user and the story. It’s really interesting and a concept that I wasn’t really that familiar with when I started the class. 176 more words

Interactive Storytelling- Sound of My Voice, Bear 71 and The Wilderness Downtown

For the interactive storytelling exercise I have chosen three stories that demonstrate the power and creativity of contemporary interactive storytelling. The three stories are Sound of My Voice… 1,115 more words