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"The Duct Tape Guide to Digital Strategy"

Deloitte authors have published a new book called The Technology Fallacy.  For a quick insight into what this book is about visit this article… 77 more words

Business Model

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations 

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research. 48 more words

Trends

How Do Shopping Tendencies Vary by Consumer Age? 

Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use. 15 more words

Trends

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from where did you get the sun, i asked

from the inner vault of happiness, she said

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