Tags » Digitalmarketing

8 Steps for college students to start their personal brand before the workforce

Time and time again we hear professors say it: “Make yourself stand out”. Very often though we are taught how to make a statement for ourselves when competing for a job among thousands of other college students just like us. 831 more words

5 Obvious Rules to Communicate Brand Values via Social Media

In this post I would like to briefly go through 5 obvious, though still vastly not followed Rules for Using Social Media to Communicate Brand Values. 475 more words


Is Social Branding still Relevant?

What is Social Branding? 

Teaching Companies to play nice on the social Web – Lance Shields, CSO Ideas in Digital

These are the messages Companies communicate to their audience via Social Networks and, ultimately, the way Company is perceived.

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TOLO CLOTHIER-An Interview with the Owner & Founder

If you’ve been following along, a few weeks ago I wrote a post titled “Five Startup Menswear Brands in The-Six” where I discussed some of my favourite menswear brands that were created in Toronto. 722 more words

Why Display Ads Suck and How Marketers Destroy Everything.

Why Marketers Destroy Everything

This is probably a little odd considering I am a digital marketer myself but oh well. The problem I have with advertising is display ads and promotional ads that show up within apps, programs or websites. 221 more words

Marketing/ Business

What Works in Rich Media Mobile Advertising [Infographic]


Here’s a nice infographic outlining what works in rich media mobile advertising according to 60 analyzed mobile ad campaigns.

Source: celtra.com

Digital Marketing

Your Guide to Great Content; Everybody Writes

The queen of content has done it again. Ann Handley’s Everybody Writes is far from a bore to read, or even a struggle to get through. 676 more words