Tags » Digitalmarketing

Exploring unknown territories

Hi Everyone!

This week in class, we have been assigned to get a little bit out of our comfort zone and explore websites that we are not so familiar with. 753 more words

Digital Marketing

Owned Media- Free and Effective Branding.

In this blog I’m going to further the discussion on the different types of media and I’ll discuss ‘owned media’ focusing on the two areas in which I find to the most important and effective types of owned media and conversely the two that can be most damaging to an organisation if it all goes wrong. 306 more words

Sprite : ‪#‎KarnaKiaChahtayHo‬ ?

Sprite campaign on your career aspiration done by Ogilvy & Mather Lahore . According to research done by Ogilvy 63% of students are not pursuing a career of their choice due to societal & parental pressure. 96 more words

Digital Marketing

"What's in a name?"

Nothing brightens up my day like a (Venti) Soya Mocha (to go) from my favourite coffee house, ‘Starbucks’. As one of the most recognisable global brands, they have perfected the art of differentiating a commodity. 296 more words


Nirala Sweets Facebook Account Suspended

Very unethical of the agency to do suspend official facebook account of “Nirala Sweets”. Display picture shows message saying account suspended due to non-payment. Cover photo says : ” To the management : Please clear your pending payments for services rendered . 46 more words

Digital Marketing

The Importance of Branded Content

Branded content is any content that can be associated with a brand in the eye of the beholder. (BCMA 2014) Traditional advertising is about displaying the products unique selling point and the benefits of it through a product story. 400 more words


Kyunki Sooper hai Cricket! - Campain Review

Sooper Hai Cricket gives a chance to win a trip to Australia

 ’tis the season of Sooper Cricket.. the season of winning some Sooper competitions… 458 more words
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