Tags » Direct Mail

How To Measure The Results Of Your Direct Mail Campaign

You’ve just sent out the most ingeniously clever direct mailer of your career. Now what? How are you going to track it’s success?

Measuring results against sales, profitability and customer retention is essential, but it can be tricky to know where to begin if you’re new to the game. 288 more words


Important Facts about Every Door Direct Mail Postcards

EDDM is a relatively new service provided by the USPS to help small business market to a specific audience. It allows businesses to advertise their products and services to every door on a route at an affordable cost.  499 more words


5 Tips To Make Your Next Direct Mail Campaign A Success

‘I licked it so it’s mine’ doesn’t really hold up outside of the playground, instead we compulsively scribble our initials on to everything.

If something has your name on it, it’s yours. 491 more words

Digital Print

5 Trends in the Top 50 Mailers of 2015 - Target Marketing

5 Trends in the Top 50 Mailers of 2015 – Target Marketing.

By Thorin McGee

1. Fundraisers Back on Top
After a lull in 2014, when only seven nonprofits made the Top 50, the category bounced back this year to 10 total. 83 more words


Soda-Lightful Postcards

zoneCG, a Cincinnati video production company, sent branded Jones sodas to prospective clients along with this bubbly postcard that I worked on.

(Note: I’m only posting the back because the front contained no copy to speak of.)


Pure Romance Kit Coupons

I wrote the copy for a pair of coupons we shipped out in all Pure Romance starter kits for a brief period. There’s a lot of fine print. 6 more words


Paycor Lockbox

This is one of the more unique projects I’ve worked on. Paycor sent potential customers a little riddle in the mail in the form of a key in a box. 70 more words