How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? 365 more words
Tags » Direct Mail
Need some help creating the right attention-grabbing, donation-getting, winning appeal for your December campaigns? Join me for a free webinar today to learn how to craft the most compelling story for your individual donors, and then discover how to take that story and use it in other amazing ways to secure funding through partnerships and… 8 more words
Direct mail fundraising is an effective way to skip the crowded inbox. But just because you send direct mail doesn’t mean donations will come in that way. 14 more words
You’ve just sent out the most ingeniously clever direct mailer of your career. Now what? How are you going to track it’s success?
Measuring results against sales, profitability and customer retention is essential, but it can be tricky to know where to begin if you’re new to the game. 288 more words
‘I licked it so it’s mine’ doesn’t really hold up outside of the playground, instead we compulsively scribble our initials on to everything.
If something has your name on it, it’s yours. 491 more words
By Thorin McGee
1. Fundraisers Back on Top
After a lull in 2014, when only seven nonprofits made the Top 50, the category bounced back this year to 10 total. 83 more words