Tags » Direct Mail

360-Degree Marketing You Can Measure

How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? 365 more words

Marketing

6 Ingredients for Standout Appeals | Network for Good

Need some help creating the right attention-grabbing, donation-getting, winning appeal for your December campaigns? Join me for a free webinar today to learn how to craft the most compelling story for your individual donors, and then discover how to take that story and use it in other amazing ways to secure funding through partnerships and… 8 more words

Observations

Maximize the Art of the Handwritten Note Card: 4 Tips

Handwritten communication is more effective than other methods. Use handwritten notes to reach out to prospective clients and to say thank you to vendors and clients. 246 more words

General Info

Infographic: The Direct Mail Paradox and How You Are Losing Donors - NonProfit PRO

Direct mail fundraising is an effective way to skip the crowded inbox. But just because you send direct mail doesn’t mean donations will come in that way. 14 more words

Observations

Best Practices Home Estimate: The Follow-Up Letter

Our map card and Home Estimate feature are core to the success of the agents using our system. But what is the best follow-up method when someone checks their home’s value on your Home Estimate page? 247 more words

Marketing

How To Measure The Results Of Your Direct Mail Campaign

You’ve just sent out the most ingeniously clever direct mailer of your career. Now what? How are you going to track it’s success?

Measuring results against sales, profitability and customer retention is essential, but it can be tricky to know where to begin if you’re new to the game. 288 more words

Marketing

5 Tips To Make Your Next Direct Mail Campaign A Success

‘I licked it so it’s mine’ doesn’t really hold up outside of the playground, instead we compulsively scribble our initials on to everything.

If something has your name on it, it’s yours. 491 more words

Digital Print