Tags » Direct Mail

360-Degree Marketing You Can Measure

How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? 365 more words

Real Estate Marketing

6 Ingredients for Standout Appeals | Network for Good

Need some help creating the right attention-grabbing, donation-getting, winning appeal for your December campaigns? Join me for a free webinar today to learn how to craft the most compelling story for your individual donors, and then discover how to take that story and use it in other amazing ways to secure funding through partnerships and… 8 more words


Infographic: The Direct Mail Paradox and How You Are Losing Donors - NonProfit PRO

Direct mail fundraising is an effective way to skip the crowded inbox. But just because you send direct mail doesn’t mean donations will come in that way. 14 more words


How To Measure The Results Of Your Direct Mail Campaign

You’ve just sent out the most ingeniously clever direct mailer of your career. Now what? How are you going to track it’s success?

Measuring results against sales, profitability and customer retention is essential, but it can be tricky to know where to begin if you’re new to the game. 288 more words


5 Tips To Make Your Next Direct Mail Campaign A Success

‘I licked it so it’s mine’ doesn’t really hold up outside of the playground, instead we compulsively scribble our initials on to everything.

If something has your name on it, it’s yours. 491 more words

Digital Print

5 Trends in the Top 50 Mailers of 2015 - Target Marketing

5 Trends in the Top 50 Mailers of 2015 – Target Marketing.

By Thorin McGee

1. Fundraisers Back on Top
After a lull in 2014, when only seven nonprofits made the Top 50, the category bounced back this year to 10 total. 83 more words


Soda-Lightful Postcards

zoneCG, a Cincinnati video production company, sent branded Jones sodas to prospective clients along with this bubbly postcard that I worked on.

(Note: I’m only posting the back because the front contained no copy to speak of.)