Tags » Direct Mail

5 Things Online Marketing Companies Won’t Tell You

Businesses Prefer Direct Mail
52.7% of the annual national marketing budget is spent on direct mail.* What this means is that even though social media has become common place in our lives, businesses still rely on direct mail as the number one advertising media to drive sales. 204 more words

Marketing

What's the Future of Direct Mail

I recently had the opportunity to sit down with industry guru Jim Hamilton from InfoTrends for my new endeavor with Pitney Bowes, and we chatted about direct mail. 57 more words

Print Industry Updates

Here we go again...and again...and again....

Repetition counts.

One shot mailings (and e-mail or social media posts for that matter) are like playing pin-the-tail on the donkey.  Rarely accurate and sometimes with embarassing results.  189 more words

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