Direct mail continues to be a popular and effective form of marketing communication, particularly if used as part of a multi-media campaign. Intriguingly, it has several significant advantages over electronic forms of communication, particularly when the possibilities that high quality printing can provide are taken into consideration. 375 more words
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Check out Multi-Craft’s President, featured article on Direct Mail in Target Marketing Magazine!
As part of my giving experiment, I committed to tracking all the correspondence I received from charities and documenting their impact. In February, I received (to the best of my knowledge — see below for how I may have lost count!) 89 pieces of communication from 42 different charities. 1,281 more words
Many years ago, the predicted demise of direct mail captured marketing headlines everywhere. As a result, the downturn in direct mail volumes between 2006 and 2008 when other forms of customer engagement captured people’s attention and budgets during the economic slump surprised no one. 203 more words
March Special for Automotive Dealerships!
Digital/Direct Mail Marketing Campaign With HOTTEST PULL premium in the country, the Selfie Stick!
- Four Color Process
- 100 Selfie Sticks (50 with 5k piece) … 42 more words