Tags » Direct Mail

Reconciling Conventional Wisdom and New Data on Direct Mail

A recent study conducted by the American Association of Political Consultants (AAPC) in conjunction with the United States Postal Service (USPS) found that 75 percent of Millennial voters, those aged 18-35, “use political mail to remind them when to vote.” At first glance, this seems to be a surprising finding especially comparing it to the older generation of voters, only 58 percent of whom are motivated by direct mail to go vote. 659 more words

3 Tips to Amp Up Your Direct Mail Marketing

Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth the investment to have a truly integrated campaign and high effectiveness. 653 more words

Direct Mail

Pushing the Envelope: The Case for Paper

“It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of sales and marketing obsolete.” 535 more words

Understanding What's Really Going on at the Post Office

If you had a tough time during the Great Recession of the last few years, you are in the same boat with many, including the United States Postal Service. 485 more words

Pushing the Envelope: The Case for Paper

“It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of sales and marketing obsolete.” 488 more words

Packages Make Postal Service Sing a New Tune

Cliff Rucker and Ed Phelan opened up the National Postal Forum in Nashville yesterday like Lester Flatt and Earl Scruggs tearing into a performance of  490 more words

Direct Mail

Back to the Future: The Digital Marketer’s Return to Direct Mail

Believe it or not, print as a medium is making a comeback, one that’s becoming increasingly necessary for any digital marketing campaign. Don’t agree? Take a look at the… 735 more words