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DEAR FRIEND: The Rascals, Rogues and Roues Who Made American Junk Mail

By Ray Schultz

Copyright 2015

For Andrea

The consumer was prey who had to pray,” Copywriter Ed McLean

“`Who? Who’s got a steady job, a couple bucks nobody’s touched, who?’ David Mamet in Glengarry Glen Ross… 380 more words


DEAR FRIEND: The rascals, rogues and roues who made American junk mail Chapter 2: Of Honesty And Virtue

By Ray Schultz

J. Holbrook was an “ear biter,” a name given to postal law agents after one bit off another man’s ear. He spent the early years of his career catching postmasters who pilfered envelopes, and there was plenty of this work to do. 392 more words


DEAR FRIEND: The rascals, rogues and roues who made American junk mail, Chapter 4: Gospel Mail

By Ray Schultz

One morning in 1855 or thereabouts, in a church in upstate New York, a minister of the Gospel opened his mail and, according to Postal Inspector J. 454 more words


FoldFactory is celebrating 500th episode

Engineered this piece for the 500th episode of the FoldFactory. The mechanism has been around for a long time, yet no one has been using, I suspect because it requires some rather fussy tweaking with engineer folds and art layout.


Update on January Postage Increase and USPS Promotions

Postal Rate Increase 2020

It’s that time of the year again – the festive holiday season is over, we are in the midst of winter with its often cold and cloudy days, and another postal rate increase hits marketers’ budgets beginning Sunday, January 26, 2020. 506 more words

Direct Mail

Is Direct-Mail still a thing?

Do you like results? Then, hell yes it is!

Sure direct-mail is expensive compared to digital advertising but just like everything else, you get what you pay for. 793 more words

Bulk Rate