Tags » Direct Mail
The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. 121 more words
Amazing Old Aviation movie.
Without a Parachute Mid air repair…by a woman 1924.
Fabulous footage, although grainy due to time and bad equipment in those days compared to today. 138 more words
Direct Mail Still Gets the Best Response
- Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2 online display, .4% social media). 830 more words