Tags » Direct Mail

Setting the Context: Email vs. Post

As part of this experiment, I committed to keep track of all the communications that charities sent me during the course of the year and to invest time in reflecting on how they impact me as a donor. 777 more words

Charity

Pediatric Dental Care Post Card

I was responsible fore the copy and creative direction of this direct mailer piece.

Print Collateral

Best Practices for Direct Mail Campaigns

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. 437 more words

Marketing

An Introductory Donor Journey Unpacked

About six weeks ago, I made a donation online to a household name charity I had not supported previously. The donation was unprompted and was larger than I typically give as a first gift. 1,453 more words

Charity

Uber

You’re too good for a taxi

Those who’ve already discovered Uber are reluctant to go back to a regular taxi. Let’s confidently demonstrate to the rest why once they’ve used Uber they’ll never look back. 6 more words

New Video: Selling Direct Mail as a Promotional Product

Showtime has arrived for TradeNet’s latest webinar

In this 35-minute video — Selling Direct Mail as a Promotional Product — Scott Perry, Director of Pre-Production Services at TradeNet, demonstrates how distributors can introduce Direct Mail products and services to current and potential customers. 40 more words

TradeNet

The Rocketing Rise of Color Inkjet Production for Direct Mail

Is your company a mailing service provider who produces direct mail, or a direct marketer who is using color inkjet to produce your direct mail? If you answered “yes” to either of these options, you know about the rapid rise of color inkjet technology for direct mail production.  419 more words

Direct Mail