Tags » Direct Mail

Duplicate Checks For Mailing Lists

When we get a mailing list at Burns, we do a duplicate check.  However, if the person on the mailing list is listed as James Jones, James P. 175 more words

Printing & Mailing

Don't Forget to Ask

This time of year I am spending a lot of my time working with clients on developing their end of year appeal.  And while I push for a multi-platform approach, the direct mail letter is almost always the launching mechanism and is always the piece that sets the tone. 384 more words

Ask

Does the Print Industry Need a Makeover?

by Martin Aalsma

Print is dead? Not quite. Print is everywhere and, in fact, there is a greater need now for the printing industry than there ever has been before. 589 more words

Direct Mail

Engaged Audiences Appreciate Creativity

In today’s competitive marketplace, each of us are looking for that one thing that separates us from our competition.  I believe the gap between your competitor widens when you use creativity to engage with your audience. 62 more words

Advertising

Mary Culnan and privacy ala 1999

Self-Regulation and Privacy Online,” FTC Report to Congress https://www.ftc.gov/news-events/press-releases/1999/07/self-regulation-and-privacy-online-ftc-report-congress

Culnan, M. J., & Armstrong, P. K. (1999). Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation. 895 more words

Privacy

Print Marketing in a Digital World

Why Print is still a Powerful Marketing Medium

Print is not Dead

The integration of marketing methods can provide a significant increase to a campaign’s effectiveness. 1,156 more words

Digital Marketing

USPS Comments On Political Mail And The Millennials

Below is a link to an interesting article about political mail and the millennials.

usps-political-mail-and-millennials

Printing & Mailing