Tags » Direct Mail

The Sun is rising over direct mail

This week the British Direct Marketing Association (the DMA) held an event – Mail Matters – in London, to share the results of some research sponsored by Ricoh. 622 more words


Experienced direct mail professionals should make great internet marketers

I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with my fellow direct marketing professionals most of whom specialized or still specialize in direct mail. 647 more words


Is email the new snail mail?

Recently I was approached with a message to get out to our database. A hot topic. A timely topic. In approaching the subject leader, I explained our options for getting this message out: 371 more words

Personal Growth

Is Direct Mail still an effective marketing tool?

With the increasing amount of advertising through online channels such as Social Media and Email Marketing, is there still a place for Direct Mail Marketing in your companies marketing? 418 more words


Why Hard Copy Matters

From the time that they could open mail, I have written notes and cards to our grand children.

The goal was to accustom them to the excitement and anticipation that accompanies a successful trip to the mail box. 491 more words


Ye olde letterbox drop…

Oh, hello Tuesday, my weekly blog posting day. This morning I was feeling a little low on bloggy-inspiration, so I called in to my local cafe to pick up a double-shot latte with a shot of blog post muse on the side, and whilst waiting for my order, jittery and edgy, I cast my eyes over the spread of flyers, brochures and business cards promoting local businesses. 713 more words

How to promote your corporate events

Events are the most personal and memorable marketing tools that you can use to attract new prospects and nurture your existing ones. Additionally they are a  great way to keep in touch with your clients, learn about their recent challenges and educate them on improvements and new solutions you have been working on. 570 more words