Tags » Direct Mail

3 Steps Car/Boat/RV Dealers Can Tap to Boost Direct Mail Response 40-60% for Both Variable and Fixed Operations!

First, make sure that the same targeted direct mail message has also been created online as a landing page. So if its fixed operations and we are offering Service Coupons, you want those same coupons to be on your landing page. 323 more words

A moment on the lips...

…a lifetime on the hips!

An excellent marketing piece should have that power and energy; the moment in the hand should convert to time in the mind. 636 more words

Rugby World Cup ads helped fuel Q3 TV adspend, such as Samsung’s effort starring Lawrence Dallaglio, Jack Whitehall and Martin Johnson

UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report. 410 more words


Caucus this: 5 political direct marketing strategies we should use

Monday’s Iowa Caucus is over and in case you missed it, Cruz and Clinton did their respective alliterative victory (sorta, in Clinton’s case) laps.  The season of win or lose is officially here. 482 more words


The Perfect Companion for A/B Testing Your Marketing Programs

Split testing, or A/B testing, is a common tactic that marketing teams use to compare two versions of a marketing campaign to ensure they’re effectively reaching and influencing a broad audience. 459 more words

1:1 Marketing Tips

The Crowne Jewel

Last week I completed design for another monthly publication, “The Crowne Jewel”. This small, mail-able trifold brochure has become an excellent tool for the Crowne Realty, LLC Realtors to keep in touch with their current and past customers. 113 more words

Graphic Design

Print is not dead...really!

Admit it. You love to flop down on the couch with a new magazine. Nice, cool to the touch, slick, full-color pages, beautiful pictures, interesting articles with data you will use, recipes you will make, websites you will visit, a product you might try. 400 more words