Call to action is something you learn early on as a marketer, but even now so far into my career I see it constantly being missed. 317 more words
Tags » Direct Marketing
What differentiates B-to-B companies who carry out successful content marketing initiatives compared to those whose efforts are less impactful?
It isn’t an easy question to answer in a very quantitative way, but the Content Marketing Institute, working in conjunction with MarketingProfs, has reached some conclusions based on a… 364 more words
Grocery delivery services are here…to stay.
And the marketing is constant. The marketers for grocery delivery have probably read the classics of advertising and marketing like Claude Hopkins… 522 more words
People always hear that change is the only permanent thing in life. As it is true in every sense of the word the majority cannot dispute that fact. 331 more words
As with so many aspects of marketing these days, data segmentation is key to the success of retailers’ sales efforts.
E-marketing may well be the most cost-effective method for reaching customers and driving business, but a recent analysis by Gartner of retail e-marketing activities shows that many retailers are employing tactics that are neither well-targeted … nor particularly compelling. 261 more words