Tags » Direct Marketing

5 obvious things you should be doing on your website, part 2

Part 1 covered some very obvious tweaks that you can make to immediately improve your website.  Here are 5 less obvious, but equally important tips.  Remember, your website is the window into your brand’s world, but it won’t do you any good if your visitors don’t read what you want them to, or take the action you desire. 684 more words


5 Obvious Things you should do on your Website

It’s easy to overlook the obvious. So here’s a few helpful hints to help remind you of some basics to make sure your website is all that it can be. 379 more words


Create A Web Business That Generates A Nice Profit Easily

If you”re purchase a reputable, yet affordable web design firm, you”ve probably done your homework. You”ve also probably scrolled through Google listings, clicked a few links, read a few websites. 490 more words

Show Customers Customers

July 19, 2017

People think like other people and customers think like other customers.

A psychological phenomenon takes place when we make decisions.

In any such situation, we determine what’s right or wrong for us. 583 more words


Pass the Parcel - lead gen campaign 

Lead generation campaign linked to the DHL NZ Lions Series 


Build sales leads and a pipeline of SME businesses by leveraging sponsorship assets in the months leading up to the DHL NZ Lions Series (February-May 2017). 69 more words

The Perfect Couple: Content Marketing and Direct Marketing

Direct Marketing (aka Direct Response Marketing, aka DM) and Content Marketing are often seen as two very different aspects of marketing. But in fact, as Wayne Hendry (@ideakid88) so aptly tweeted: They are two sides of the same coin. 753 more words


Employee churn rates underscore the volatile nature of e-mail contact databases.

Most marketers are well-familiar with the challenges of e-mail list maintenance. In the business-to-business world in particular, e-mail databases can become pretty stale pretty quickly, due to the horizontal and vertical movement of employees inside organizations as well as jumping to other companies. 447 more words