How do you publish your dissertation as a book? The question has been asked countless times yet still animates scores of ambitious graduate students—and their The Paperback of the From Dissertation to Book, Second Edition by William Germano at Barnes & Noble. 355 more words
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Mike Parker who worked at Haas in the 1960s tells us in the film Helvetica;
What it is all about is the relationship of the negative space, the figure-ground relationship, the shapes between characters and within characters, with the black, with the inked surface… and the Swiss play more attention to the background so that the counters and the space between characters just hold the letters, I mean you cant imagine anything moving, it is so firm, it’s not a letter that bent to shape it’s a letter that lives in a powerful matrix of surrounding space, oh its brilliant when it’s done well.
It is thought that the roots of what many may consider as ‘good’ typography also have specific ideologies embedded within them. Modernism is a good example of this is with the creation of Helvetica and the ethos behind its creation. 298 more words