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The Wit and Wisdom of Social Media Marketing

Not all social media is effective, but for those diamonds in the rough, they are truly redefining the way that modern marketing is conducted. A well produced video for even the smallest of companies can be the launching pad towards success, provided that they find and know their target audience, can find a way to engage them, and probably most importantly, get people excited enough through whatever means to share the message with others. 318 more words


Video Marketing

This week, my class covered video marketing and what makes it effective. A great example of video marketing would be the advertisement for Madden  15… 172 more words

The Rise of Content Marketing

Last week in JRM 327 we were privileged to listen to Creighton grad Danny Schreiber speak about his content marketing work at Zapier. Considering I’ve applied for several content marketing internships for this summer (which to be honest has snuck up on me like some demonic spirit out of Paranormal Activity), Danny could not have come at a more perfect time. 547 more words