Tags » Donor Cultivation

Connections Versus Relationships - Donor Cultivation 101

I was in a meeting a few weeks ago with some colleagues that run a somewhat small nonprofit.  They were quite excited because they had just purchased an email list of a few thousand high net worth individuals.   490 more words

Nonprofit Strategy


Despite today’s technologically inclined society, many clients of our estate planning practice do not use e-mail or even a computer. This is why it is ideal to mail, from time to time, a compelling handwritten letter to faithful and consistent donors. 281 more words

Planned Giving

What's your Motivation

What motivates people to choose careers? Many careers such as medicine, architecture, or law, are chosen simply for the sake of their prestige. If there was no stature attached to any of these fields, and they were simply there for those truly interested in taking part in these disciplines, they couldn’t be used as vehicles to enhance egos. 775 more words

Dance Teaching Methods


There are various perceived motives that form the basis of charitable intent. Three prominent economic models that explore altruism include 1) the public goods model, 2) the warm-glow model and 3) impact philanthropy. 237 more words

Planned Giving

Fundraising Prospect Research Using Analytics

Nonprofit managers and fundraising professionals acknowledge that effective fundraising has become more complex requiring more time and resources to cultivate sustainable donor relationships. We see the use of analytical technology as a priority for nonprofits interested in developing or strengthening philanthropic relationships. 191 more words

Planned Giving

Appreciation, Gratitude and Thanks

Shanon Doolittle and I are having so much fun leading the Gratitude Camp!

For those campers hanging with us, I’ve brought together my previous posts about appreciation, gratitude and thanks. 260 more words


How Marketing Automation Will Raise More Money For Your Non-Profit

With more than 1.5 million nonprofits in the U.S. today – a 25% increase in just the last decade, according to Urban Institute – the nonprofit marketplace is saturated. 397 more words

Marketing Automation