Tags » Earned Media

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I’m not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. 974 more words

Content Marketing

3 Ways Working in PR is like Working for Westworld

Over the weekend I was watching HBO’s Westworld and I noticed something odd. Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. 917 more words

Public Relations

The Top 5 Traits of Next Generation PR Agencies

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. 535 more words

Public Relations

3 Benefits of Investing in Earned Media

Your paid media has little impact on your audience. Why? They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers… 760 more words

Growth Stage Company - In-House PR Specialist

PASSENGERS Movie Clip - Gravity Loss (In Theaters December 21)

This Christmas, catch Jennifer Lawrence and Chris Pratt in #PassengersMovie In theaters December 21 Follow us on Social

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Shakira - Chantaje (Official video) ft. Maluma

Shakira feat. Maluma – “Chantaje” (Official Music Video) “Chantaje” is available on these digital platforms: iTunes: http://smarturl.it/Chantaje Spotify

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How to Experiment With Controversial Content

Learn the guardrails to consider before experimenting with content that might be controversial.

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