Tags » Earned Media

Target's Thanks a Billion

By: Bridget Anderson

In 2015, Target launched its “Thanks a Billion” campaign where students were invited to visit Target’s Facebook page or the Thanks a Billion website to post a thank you message for any teacher that has made a positive impression on their lives. 175 more words

Social Responsibility

Comparing PR and Content Marketing

Shout want to show you the comparisons between PR and Content Marketing because many people split these two essential promotional tools in two, but do they have similarities and should you be doing both? 386 more words

Content Marketing

When “Earned” Holds a Different Meaning

By Jessica Ross, Senior Media Specialist

As PR pros, we are aware the print news industry is struggling. Large layoffs, consolidation of smaller community papers, and dissolving of “softer” news beats increased in frequency throughout 2015. 378 more words

Tonic Peeps

Spotify and Beatles Twitter Campaign

Image of the emoji used during this campaign to promote the Beatles

Photo courtesy: BeatlesOnSpotify Twitter page @spotifybeatles


In December 2015, Spotify finally added The Beatles albums and tracks to its streaming platform. 208 more words

How to Define “PR” in 2016

By Rachel Kerstetter, PR Architect, Sonnhalter

Sometimes I get scared that others in the industry don’t know what PR actually is or stands for. The textbook definition of PR is simply put as… 182 more words

Rachel Kerstetter

Tips for pitching a news story

Your quick-start guide to mastering earned media 

By Victoria Carnaghan

In the world of marketing and external relations, there are few achievements more satisfying than gaining an “earned media” clipping. 1,097 more words