Tags » Earned Media

Why Augmented Reality (AR)?

I believe that many of us are aware of AR, whether it is; the IKEA app where we can see how a piece of furniture looks in all different settings, … 308 more words



What is one of the biggest goals of marketing?…

To generate UGC (User generated content) from your fans/consumers!

That’s probably not the first thing that came to your mind 😅 when I asked this question but after you finish reading this post, I’m certain you’ll agree with me about how valuable it is to have people talking about a brand 😉 It can potentially sky rocket your brand to success 🚀 282 more words

Digital Marketing

Advocacy Campaign: #DisTheOscars

#DisTheOscars was an advocacy campaign that I launched to discuss disability representation in media. During the first live broadcast of the Oscars for 2018. I wanted to use the popularity of the awards show to draw attention to the ways in which disabled people were demanding they be represented and what that would mean in their everyday lives. 182 more words


Profile: 13 People With Disabilities Talk About Life Post-Election

13 People With Disabilities Talk About Life Post-Election

“I just hope we all can survive the next four years.”

Posted on December 9, 2016, at 7:46 p.m. 215 more words


What makes PR different?

Public relations is not:

Public relations is:

  • Relationship building
  • Brand management
  • Strategic communicating and researching
  • Influencing

The role of a PR professional has changed drastically with technology and innovation. 374 more words

Public Relations

A throwback to Bryce Courtney and a different time in advertising...

Local ad industry legend and author, Bryce Courtney (deceased) used to write a weekly newspaper column called The Marketing Pitch.

In today’s buzzword-filled fake marketing industry, his articles would probably be labelled as “ 139 more words



Creighton Univeristy is an example of an establishment that uses the four types of communication channels, or the PESO model. This University utilizes these communication channels in order to create a presence which attracts people from all over the country, inspiring them to learn more about Creighton and maybe even visit. 352 more words