Tags » Earned Media

Types of Media in the Beauty Industry

Paid, Earned, and Owned Media are marketing and communication models to describe the types of media businesses use. These media types all have their uses, but some might be best fit depending on your business. 337 more words

Marketing

What is Earned Media?

Earned media is the result of public or media relations efforts. Advertising campaigns, events and the content that you create for your own media channel. People have been hiring Public Relations firms to reach out to the media in order to get them to write stories about their brands. 249 more words

UNEEK - Open Air Footwear

THE NEED

In 2014, KEEN threw everything they knew about making footwear out the window and went back to the drawing board with the goal of creating a shoe with superior fit to anything on the market. 476 more words

Digital

Recess is Back


THE NEED

In 2010 KEEN made a push to grow brand appeal with the general population. To do this we needed to build an understanding of our current and future consumer; and to create a simple, inclusive message that would resonate with them. 510 more words

Digital

Live Monumental

THE NEED

KEEN does amazing work in the areas of disaster relief, supply chain management and community building. This values based area of the business resonates with consumers, but is often messaged quietly. 253 more words

Digital

Sometimes You Have to Blow Your Own Horn


SOMETIMES YOU HAVE TO BLOW YOUR OWN HORN (photo Pixabay.com)

My new book STREET LIGHT will be available on Amazon this week.

Doesn’t seem like… 518 more words

Award-Winning Fiction

Use of Media Reflects on Companies

In Social Media: How to Engage, Share and Connect, Regina Luttrell discusses how media is separated into four categories: Paid, Earned, Shared, and Owned. These categories can be used by practitioners to better determine the impact and value of social media (Luttrell, 2015, pg. 540 more words

Assignment