Tags » Earned Media

How to Gauge the ROI of Your Paid Traffic Channels

This post originally appeared in Outbrain’s blog on March 19, 2012. Since it’s still relevant in the context of today’s changing media landscape, I thought I’d repost it here now. 710 more words

Social Media

What's "Earned Media" Anyway?

Last week, I discussed how owned media fits into digital marketing’s triad of owned, earned, and paid media. Owned media is cheap, but time-intensive while paid media is a more expensive quick win for digital marketers.  238 more words

Digital Marketing

Owned Media: If You Build It They Will Come

As a digital marketer, there are three types of media at your disposal: Earned, Owned, and Paid media. Each type has its own advantages, so let’s start by exploring what makes owned media so special: 488 more words

Content Strategy

Types of Media in the Beauty Industry

Paid, Earned, and Owned Media are marketing and communication models to describe the types of media businesses use. These media types all have their uses, but some might be best fit depending on your business. 337 more words


What is Earned Media?

Earned media is the result of public or media relations efforts. Advertising campaigns, events and the content that you create for your own media channel. People have been hiring Public Relations firms to reach out to the media in order to get them to write stories about their brands. 249 more words

UNEEK - Open Air Footwear


In 2014, KEEN threw everything they knew about making footwear out the window and went back to the drawing board with the goal of creating a shoe with superior fit to anything on the market. 476 more words


Recess is Back


In 2010 KEEN made a push to grow brand appeal with the general population. To do this we needed to build an understanding of our current and future consumer; and to create a simple, inclusive message that would resonate with them. 510 more words