Tags » Earned Media

Earned Media


Our guide to earned media walks through how to build a pitch, contact reporters, and book and follow-up on a news segment. 43 more words

Alice Lawrence

6 Tips to Help Determine Your Advertising Budget: A Guide for Small Business Owners

There has never been any question as to whether or not you should invest in advertising for your small business. With today’s competition and saturated market, the need to broadcast what makes you stand out is imperative. 1,184 more words

Media Buying

Q: How to lose audience attraction to your brand?

Q: How to lose audience attraction to your brand? Lead them absolutely no-where due to a lack of media training, pr coaching and planning! In this age of consumers, audiences are proving brands + businesses must learn how to earn their media. 34 more words


What Your Press Release Analytics Are Really Telling You About Your PR

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. 483 more words

Growth Stage Company - In-House PR Specialist

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers. 581 more words

Growth Stage Company - In-House PR Specialist

There has over the last few months been a real tidal change when it comes to marketing… If you hark back some twenty years; brands shouted what they were to their customers and customers listened.

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Alien: Covenant - More than just trailers

The most common method of advertising a new movie is of course the film trailer.

For 20th Century Studios, Ridley Scott and his legendary franchise of Alien films, a simple movie trailer is not enough. 477 more words