Tags » Earned Media

To Create . . . To Buy . . . or Both?

Owned, Earned, and Paid (OEP) is becoming the ever prominent methodology of digital marketing.  Think of OEP media like a tripod. Each element is an important part of the whole and all contribute to a complete digital marketing strategy. 443 more words

Business

One Public relations trend to watch...

You’ll read a lot of trendspotting for this year, as we do in the dawn of every new year.

Most experts foresee the big push of AI in the way PR is practiced, the absolute firepower that content will play in the way agencies deliver results, and how PR will be more data driven than ever before, thanks to the ability to churn out loads of client specific or media specific data. 408 more words

General

YouTube as Earned Media

Since we will be discussing YouTube it seemed fitting to create a YouTube video for this post. There are many different businesses that can benefit from this tool. 35 more words

Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. 385 more words

Public Relations

Injecting Creative Into Marketing for More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? 1,352 more words

Public Relations

How Important Earned Media Is For Small Businesses

As you might have heard or not of earned media before, I will tell you how it becomes nowadays a powerful source of publicity for your small businesses. 354 more words