Tags » Earned Media

Profile: 13 People With Disabilities Talk About Life Post-Election

13 People With Disabilities Talk About Life Post-Election

“I just hope we all can survive the next four years.”

Posted on December 9, 2016, at 7:46 p.m. 215 more words


What makes PR different?

Public relations is not:

Public relations is:

  • Relationship building
  • Brand management
  • Strategic communicating and researching
  • Influencing

The role of a PR professional has changed drastically with technology and innovation. 374 more words

Public Relations

A throwback to Bryce Courtney and a different time in advertising...

Local ad industry legend and author, Bryce Courtney (deceased) used to write a weekly newspaper column called The Marketing Pitch.

In today’s buzzword-filled fake marketing industry, his articles would probably be labelled as “ 139 more words



Creighton Univeristy is an example of an establishment that uses the four types of communication channels, or the PESO model. This University utilizes these communication channels in order to create a presence which attracts people from all over the country, inspiring them to learn more about Creighton and maybe even visit. 352 more words

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. 1,023 more words

Public Relations

Owned, Earned, & Paid (OEP) Approaches

I decided to use Virgil Abloh and his brand Off-White as an example for a company successfully applying OEP approaches to market their brand. Abloh has shown through his… 271 more words


To Create . . . To Buy . . . or Both?

Owned, Earned, and Paid (OEP) is becoming the ever prominent methodology of digital marketing.  Think of OEP media like a tripod. Each element is an important part of the whole and all contribute to a complete digital marketing strategy. 443 more words