Tags » Earned Media

How Important Earned Media Is For Small Businesses

As you might have heard or not of earned media before, I will tell you how it becomes nowadays a powerful source of publicity for your small businesses. 354 more words

Bye Bye PESO. Hello, SOEP?

In a study from 2016, Jim MacnamaraMay Lwin, Ana Adi, and Ansgar Zerfass,  note that a major shift is coming to the PR industry. 407 more words

Social Media

How to Create a Keyword Library for Your Brand

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. 1,190 more words

Product Placement: Earned Media

PRODUCT PLACEMENT is a form of advertising by a company to promote products or brands through T.V., movies, social media, sports, video games and music videos. 816 more words


Owned, Paid & Earned Media

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Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. It’s hard to draw correlations between vanity metrics like share of voice with business outcomes like shopping cart conversion and demand generation. 1,014 more words

Public Relations