Tags » Earned Media

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Information is everywhere. How is the average news consumer supposed to separate fact from fiction?

That’s where the Associated Press steps in.

The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time. 664 more words

Press Release Quick Tips

How Your News Release Can Help the Media Do Their Job

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. 638 more words

Press Release Quick Tips

"How many retweets?"

On Twitter, people have taken up the trend of asking their friends, family, teachers and even companies to get them something if they get a certain amount of retweets. 515 more words


Why Brands Must Personalize the PR Experience

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. 464 more words

Public Relations

Building Journalists’ Trust with Press Releases

You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. 665 more words

Press Release Quick Tips

Your networks, your best marketers

I am a lazy shopper and being the lazy shopper that I am I like inquiring from other people first before I purchase something but then again I love window shopping too just to compare prices and get to know what’s the best deal I can get out there. 333 more words

Effective Social Media Marketing

Have You Built Your Author Platform?

Photo Courtesy of Pixabay

Ever had trouble getting someone’s attention in a particularly noisy public place? If you’re an indie author trying to promote your book, you’re going to find yourself in the midst of that noisy place. 1,711 more words