Tags » Earned Media

The Fastest Way to Get Press Coverage

I get asked all the time about how to get top tier press coverage in online outlets like Men’s Health, Shape and Prevention. 64 more words

Public Relations

Shifting Emphasis from Outbound to Inbound Marketing Techniques

What is inbound marketing and how does it differ from traditional outbound approaches?

As customers’ expectations have evolved with the times, so too have the tactics marketers use to reach them. 898 more words

Cost Efficiences

How to Pitch Your Story to the Press

Some important recommendations before you reach out to the editor, journalist or reporter for press coverage. Want more? Subscribe to my YouTube channel and follow me on Twitter.

Public Relations

How will the Customer know about the solution?

I am reprinting here some of the paragraphs of my booklet
“Roadmap to market”. Hope this will help you find some of its ideas…

Dear Fellow Innovator, 3,673 more words


He Who Trumps All PR

Well, it’s been an interesting election season. And the people who can attest to this the most are probably Donald Trump’s communications team. Yeah. They’ve had a fun year! 725 more words

Paid, Owned and Earned Media

…and how it applies to Roo’bar.

The online media distribution of an organization can be categorized in three segments: Paid Media, Owned media and Earned media. 860 more words