Tags » Earned Media

What Your Press Release Analytics Are Really Telling You About Your PR

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. 483 more words

Growth Stage Company - In-House PR Specialist

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers. 581 more words

Growth Stage Company - In-House PR Specialist

There has over the last few months been a real tidal change when it comes to marketing… If you hark back some twenty years; brands shouted what they were to their customers and customers listened.

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Alien: Covenant - More than just trailers

The most common method of advertising a new movie is of course the film trailer.

For 20th Century Studios, Ridley Scott and his legendary franchise of Alien films, a simple movie trailer is not enough. 477 more words

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. 789 more words

Press Release Quick Tips

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Information is everywhere. How is the average news consumer supposed to separate fact from fiction?

That’s where the Associated Press steps in.

The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time. 664 more words

Press Release Quick Tips