Tags » Earned Media

Media Relations Must-Dos: 10 Tips for More Earned Media

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. 859 more words

Press Release Quick Tips

3 Reasons Earned Media Still Rules

There is one commonality in business, regardless of your industry or market.

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. 758 more words

Growth Stage Company - In-House PR Specialist

"Asking Trump To Repent": Rove Horrified Trump Might Not Wage Ad War

There are obviously a lot of Republicans who are publicly and privately upset with how Donald Trump is handling the transition from primary to general-election candidate. 490 more words


The Fastest Way to Get Press Coverage

I get asked all the time about how to get top tier press coverage in online outlets like Men’s Health, Shape and Prevention. 64 more words


Shifting Emphasis from Outbound to Inbound Marketing Techniques

What is inbound marketing and how does it differ from traditional outbound approaches?

As customers’ expectations have evolved with the times, so too have the tactics marketers use to reach them. 898 more words

Digital Marketing

How to Pitch Your Story to the Press

Some important recommendations before you reach out to the editor, journalist or reporter for press coverage. Want more? Subscribe to my YouTube channel and follow me on Twitter.