Tags » Earned Media

Chinese consumers want innovation, but suspicious of big business

Chinese consumers say concerns about personal privacy, the environment and their security will stop them from purchasing new products, according to a new study from Edelman. 152 more words


7 SEO Tips For Your Blog

Have you been blogging for years and not getting enough traffic to your site? Have you been producing great content one after another and yet your posts do not appear to be getting a lot of traction? 698 more words

Digital Marketing

Why Can't My PR Agency Guarantee Coverage?

By Rola Abu Hassan

“How much coverage can you guarantee and when will it be published?”

This is a very common question and one of the biggest frustrations that public relations professionals face: the misconception that we control content across the media landscape and can guarantee coverage for our clients. 784 more words


Today’s Terrifying Media Reality: It’s ALL E-E-E-E!

It’s Earned-Earned-Earned-Earned.

By 2010, most advertisers and agencies had woken up to recognize the convergence of Paid, Owned and Earned content. Many even added Shared to that troika.  298 more words


Tớ học Tài chính và tớ bắt đầu làm Marketing

Tớ học Tài chính (fb.com/tohoctaichinh) là một dự án được khởi chạy từ ngày 4 tháng 7 năm 2015, với đối tượng hướng đến là những sinh viên đã, đang và sẽ học tại… 611 more words

Earned Media

How to Gauge the ROI of Your Paid Traffic Channels

This post originally appeared in Outbrain’s blog on March 19, 2012. Since it’s still relevant in the context of today’s changing media landscape, I thought I’d repost it here now. 710 more words

Social Media