Tags » Earned Media

Paid, Owned and Earned Media

…and how it applies to Roo’bar.

The online media distribution of an organization can be categorized in three segments: Paid Media, Owned media and Earned media. 860 more words

Hamburger Helper dropped a mixtape (and no, it wasn't an April Fools Day joke)

What most people thought was another lame corporate brand April Fool’s Day joke turned out to be perhaps one of the most viral branded content campaigns of 2016 thus far. 490 more words

Work Of The Week

Engineering Sustainability: UTEC's Air Purifying Billboard

By Alexandria Marx

UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to their 2014 intake and reiterate their brand purpose, Ingenuity in action.  260 more words



The debate that television is dead has come to a screeching halt as it utilizes Twitter as a new medium for them to reach their target audience, engage users, and generate buzz.   477 more words


Instagram switching to relevance algorithm – what it means for you

Instagram announced that it is changing the way it presents content in our feeds from reverse chronological order to ‘presumed relevance’. According to the company’s… 482 more words

Marketing In Everyday Life

Damn, Vans!

By Alex Rapp

If there was ever a perfect opportunity to capitalize on a viral video for Vans, this was it. I don’t even need to explain what this is about, because you already know. 272 more words

Taco Bell's Awesome Emoji Campaign

Taco Bell always does a great job connecting with consumers online, but their new Taco Emoji Engine campaign is unlike anything that’s ever been done on social media. 189 more words