Tags » Earned Media

What's a Writers' Platform Again?

Photo by Christian Betrand, courtesy Shutterstock

About ten years ago, the publishing industry starting tossing out the word “platform” like confetti during a rock concert. Major publishers started expecting authors to have an existing platform, because they were far easier to promote. 1,325 more words

Storytelling

The power of Social Media!

On February 24, 2017 the Animal Adventure Park in Harpursville, NY started a live video stream via their YouTube channel Live Feed of a pregnant giraffe named April. 285 more words

Earned Media

Is Instagram losing its value among non-business users?

Instagram may well be on the way to losing its value and credibility as companies (namely new businesses) have been using it to force promotion directly to the common users who use Instagram strictly for personal purposes. 885 more words

Inbound Marketing

3 Ways to Develop a Great Brand Story with Earned Media

Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. 272 more words

Public Relations

Social Media Listening

What is Social  Media Listening

Are you monitoring what people says about you online? Do you use this customer insight to enhance your business?

‘Your brand is what people say about you when you’re not in the room’ Jeff Bezos, Founder of Amazon. 685 more words

Content Marketing

How Do You Find Readers?

So … you’ve written and just indie-published your book and now all you have to do is find fans, right?

Good luck.

You’re probably going to be disappointed in what I say next, because I’m not going to offer a magic way to get a ton more readers. 1,095 more words

Storytelling

President Elect Donald Chump

Donald Trump is known for many things: business endeavors, reality television, winning the presidential election, and of course, his Twitter. For the uninitiated, Twitter is a self proclaimed “online  364 more words