Tags » Earned Media

How Technology is Powering the Earned Media Revolution

A click is often all that separates a brand from its potential customers — a click on a news article that showed up in search results, or a product review an influencer shared on Twitter, or a video distributed to a popular website. 553 more words

Growth Stage Company - In-House PR Specialist

Are You “Excited!” or Just “Annoying!”?

The exclamation point you just used at the end of your sentence, is it necessary? Did the statement you were trying to convey need a burst of energy at the end to be interpreted rightly? 300 more words

Marketing Channels Case Study

The Xbox is a home video game console and the first instalment in the Xbox series of consoles manufactured by Microsoft.

Paid Media:


The Difference Between Owned, Paid, and Earned Media

The social media marketing space evolves so quickly that there are constantly new labels and tactics being thrown around to see what sticks. Anyone can come up with a way to segment and describe strategies to reach mass amounts of people through the mutualization of communication made possible by social platforms. 766 more words

Social Media

confessions of a beauty intern #4

Hey Beauties!

Welcome back to confessions of a beauty intern, round 4! Now that I am in the swing of things at my internship after getting going on that… 472 more words

How to Work with a PR Agency without Losing Your Mind.

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency. 68 more words

Public Relations

confessions of a beauty intern #3

Hey Beauties!

Now that I’ve told you all about my first few experiences at my internship, I will go in to detail about some more PR related tasks that I was placed with and how the PR at label.m USA works! 736 more words