Tags » Earned Media

How to Work with a PR Agency without Losing Your Mind.

These tips are for those entrepreneurs and startups who’ve decided to hire a press liaison, or a freelance social media marketer or a larger retainer-based agency. 68 more words

Public Relations

confessions of a beauty intern #3

Hey Beauties!

Now that I’ve told you all about my first few experiences at my internship, I will go in to detail about some more PR related tasks that I was placed with and how the PR at label.m USA works! 736 more words

Earned media: The Great British Bake Off

As public relations practitioners we are constantly surrounded by products that generate what we call earned media. Even as we unwind from a hard day at work, sprawled across the couch, ready to watch the next episode of that season we’ve been putting off, we are aware that some kind of earned media was generated from it. 379 more words


What is Social Listening & How it Works

What is Social  Media Listening

Are you monitoring what people says about you online? Do you use this customer insight to enhance your business?

‘Your brand is what people say about you when you’re not in the room’ Jeff Bezos, Founder of Amazon. 685 more words

Content Marketing

5 Social Media KPIs that Matter !

How Social Media Marketing is knowing has been changed in dramatic ways.  This is one of the crazy thing about the social media marketing that it’s live and die everyday. 393 more words

Content Marketing

How to Manage Media Relations at a High-Profile Event

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. 1,237 more words

Growth Stage Company - In-House PR Specialist

How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. 1,144 more words

Growth Stage Company - In-House PR Specialist