Tags » Earned Media

Public Relations and Advertising

Public relations and advertising are alike in that they use the same media to reach audiences. Public relations utilizes print, collateral publications (fliers, websites, etc.), public service announcements through broadcasting and more. 171 more words

Assigned Topics

How to Use PR to Become Famous

Public relations plays an important role in the success of organizations, businesses, and individuals. Not only is it a key area in marketing communications, but it is vital to maintaining a brand’s image in the eyes of consumers and stakeholders. 437 more words

Public Relations

"Earned Media" -- a tarnished badge. Introducing "Goofy Media"

“Earned Media” is one of the most-used expressions in the world of public relations. It refers to the media coverage given to an issue, person, product or brand that is covered as news because of its potential appeal to readers, viewers or listeners, and not because it was paid for by an advertiser. 242 more words

Public Relations

How to Do Your Own PR Part 1

This will be the first of many posts on how to do your own PR. I am also going to turn this into a video class for those of you that are interested. 539 more words

Public Relations

Internet Marketing-An Overview

Internet marketing, by definition “refers to advertising and marketing…that use the web and email to drive direct sales via electronic commerce.” This approach is derived from paid media, earned media, and owned media. 493 more words

Internet Marketing