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PERSONA (PART 2) : Who are Your Persona?

So you understand the concept of web persona and are now ready to develop those of your blog. To do this, you need to identify a research methodology that will allow you to identify consumption habits and own procurement process to each of your personas. 1,505 more words

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Persona (Part 1) : What is it?

Segment your Audience

So you want to invest in your Blog?
You want to see your Web strategy to develop new tools? Before embarking on this type of project, like any other marketing project, it is important to ensure that the targeted segments are defined as the winning strategy on the Web always requires a good understanding of his audience. 483 more words

Blog

Three Tips to Write an Article in Wordpress

When writing an article in WordPress, it can happen to forget a few priori unimportant things and yet decisive in your SEO. I have identified the 3 most important points to be absolutely sure. 404 more words

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New Editorial Calendar from jilly ink - starting this Friday!

Good afternoon sunny Oakland, snowy Boston, sub-zero Chicago, and the rest of the world. It’s been a very (very) long time since I’ve shared here, and starting today, I’m excited to say, the radio silence and gaps in my writing stop. 308 more words

Hand Lettering

How To Find the Time to Write Blog articles?

We all know the benefits of the blog to boost the visibility of your company and position you as an expert in the eyes of your target, like any other form of marketing content elsewhere. 1,440 more words

Blog

Editorial calendar

I find this very helpful to stay focused and on the right track. I aim to go as far ahead as possible. But, with the Internet being unpredictable, I think quarterly calendar is best. 106 more words

Blog Writing