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Five reasons you need an editorial calendar for your brand blogging

Most corporate marketers understand that blogging is a leading content marketing activity for B2B brands. It’s perhaps the best tool for establishing thought leadership, driving website traffic, improving organic search engine rankings, and generating leads. 707 more words

Content Marketing

What Are the Hottest Communications Topics for 2017?

Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. 1,116 more words

Communications Research

Investments, Intentionals, and Incidentals

Goal 3: Develop an editorial calendar/planner. Set up shop. Brainstorm as many topics that I could possibly write about…either in five minutes or by listing 100 things…Decide what direction I want to take my blog and how to narrow down my focus: 1,538 more words

Heading Off To Work

12 Months of Content Marketing

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. You use up so much brain power coming up with ideas that you have little left to actually put toward the work! 773 more words

Growth Stage Company - In-House PR Specialist

5 Things to Consider When Planning Your 2017 Content

According to a recent research report by the Content Marketing Institute, Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. 556 more words

Growth Stage Company - In-House PR Specialist

Simple Blog Maintenance for Busy Women

By Lakiera Thompson

Blogs are demanding. Whether you’re a corporate professional working a traditional 9-5, a full-time student, or a stay-at-home mom, finding time to update your blog can become a real challenge. 525 more words

Working Women Writers

Planning Your Blog with an Editorial Calendar

If there’s one kind of planning I’m super passionate about, it’s blog planning. I use my Editorial Calendar on a daily basis to keep track of upcoming blog posts, new content ideas, to do lists, social media strategies, and more. 803 more words

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