Tags » Elizabeth Williams

It's Time to Kill Off Your Dreary Customer Reference Program

Gentle friends, we have spent a great deal of time over the years discussing the generally terrible way we approach almost everything to do with our customers. 905 more words

B2B Marketing

Border Collies are Loyal; Customers are Satisfied

Here we are at the Loyalty phase of our Journey of Unreciprocated Love. This is the Unreciprocated Love part.

Last week we talked about why we need to focus on the very end of the race, lest we be dazzled by the finish line and pipped by a competitor. 973 more words

B2B Marketing

Getting Commitment Requires Primal Selling and Quiet Marketers

There is a video making the rounds lately of a runner who, finding himself well out in front in the final bit of the race, decides to ham it up a little with the crowd and, you guessed it, fails to notice the competitor who sneaks up and crosses the finish line first. 891 more words

B2B Marketing

Preference and Its Pylons

Marketers can sure get in our own ways when we try to create preference. We clap on and on about our great customer service and low prices but we don’t always remember to mention the problem we are solving. 1,060 more words


Awareness Plus Fatigue Does Not Equal Consideration

Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. There is only so much room in any given brain to give a sh*t about stuff, and you’re up against stuff like Game of Thrones, videos of Russian car accidents and, for B2B,  dialing into conference calls wearing only a dollar-store tiara. 769 more words

B2B Marketing

Sometimes Marketing Should Whisper

I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately.

What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now.  524 more words


From Our Records: Preserving Archives

This time of the year is known as hurricane season in the Caribbean.  Disasters can emerge at the drop of the proverbial hat.  A nice sunny day could suddenly erupt into bleak and stormy.  255 more words

University Of The West Indies