Tags » Elizabeth Williams

Only You Can Prevent Feature Puke

If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. When they aren’t trying to plan their own events, they can be found sitting in the back of other people’s events dishing out the catty remarks that make the back row so much fun. 774 more words

B2B Marketing

February 25, 1852

1852 Feb 25 Wednesday Was at work about the house untill

about ten and had just got seated at my sewing

when Mother & Alson came  They were here to  224 more words

19th Century

To Everything Spin, Spin, Spin

I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. 1,583 more words

B2B Marketing

Why We Need to Shut Up and Let Our Customers Buy Something

There are a few statistics that are used to torment marketers.  We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. 996 more words

B2B Marketing

Conversations Matter

Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. 901 more words

B2B Marketing

Distance Between Decision-Makers and End Users is Key

One of my favourite business writers, Geoffrey James, once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …” . 830 more words

B2B Marketing

Why Content is Social Media Dietary Fibre

I like to start my Monday mornings with a visit to LinkedIn. It’s a lazy sort of way to shake off the Netflix hangover and ease into the week with a nice view of what my network has been up to. 950 more words

B2B Marketing