Tags » Elizabeth Williams

Content and Karma and Pandas, Oh My

Last week we looked at the inconvenience and embarrassment of poor website housekeeping, and the uncomfortable truth that all content is findable and that is not always good news. 1,123 more words

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Stop Apologizing, Start Measuring

There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions software thing. 1,041 more words

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Lend a Hand or Shut Your Facebook

Darius has a cool job. He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. 1,511 more words

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Funnels, crazies and Jedis -- you can't UnRead this book

It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. 1,105 more words

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Why Your Contact Page is Terrible

Last week we lamented the deplorable state of most About Us pages. This week, it’s time to pick on everyone’s least favourite page, Contact Us. Marketers, pay attention here: I know you went and found that swell stock photo of tin cans and string. 1,572 more words

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Your About Us Page Isn’t About You

What’s on your About Us page?  I’ll bet you don’t even know. When was the last time you looked at it? Did you get the… 620 more words

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It's Time to Kill Off Your Dreary Customer Reference Program

Gentle friends, we have spent a great deal of time over the years discussing the generally terrible way we approach almost everything to do with our customers. 905 more words

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