Tags » Email Deliverability

6 keys to more effective email marketing

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. 764 more words

Email Marketing Campaign

Email Validation: How Email Verification Really Works

Maintaining a healthy reputation with ISPs and ESPs, and achieving a high deliverability rate is becoming increasingly challenging for marketers today. Even if your email address acquisition… 641 more words

Data Validation And Data Verification

Hello...Is it my email you're looking for?

Lionel Richie asked this question (well sort of) back in the ’80s, with his heartstring-tugging hit song Hello.

And you could ask the same question of your subscribers. 756 more words

Email Marketing Best Practices

The Biggest Benefit of Email Testing

In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery. 258 more words

Email Marketing Best Practices

Take Time To Test!

Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible.  429 more words

Email Marketing Best Practices

The 2016 Nonprofit Deliverability Study Has Launched

When I’m not reading comics and breaking down demographic data in geekdom, I focus on email strategy and deliverability for NGP VAN/EveryAction. Today, we’ve launched the 2016 Nonprofit Deliverability Study where I analyzed data from nonprofits to determine how much email went to spam in 2015 and how much money was potentially lost. 16 more words


Fear the Walking Dead...DOMAINS

Addresses from dead domains are like zombies. They exist in your list and look kind of like the real thing (i.e., valid addresses that you can send to). 321 more words

Email Marketing Best Practices