Tags » Email Deliverability

How to Tackle Data Quality and Velocity Issues – 4 Steps

The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. 470 more words

Email Campaign

Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. 29 more words


Managing Your Email Program

In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. 62 more words


eMail Deliverability Rates Plunge Worldwide

Trend Summary: US eMail deliverability declines as global rates also stagnate.

More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to the annual email deliverability report published by … … 148 more words

Digital Media

Prohibited Content: The Shark in the Email Marketing Waters

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. 433 more words

Email Marketing Best Practices

6 keys to more effective email marketing

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. 764 more words

Email Marketing Campaign

Email Validation: How Email Verification Really Works

Maintaining a healthy reputation with ISPs and ESPs, and achieving a high deliverability rate is becoming increasingly challenging for marketers today. Even if your email address acquisition… 641 more words

Data Validation And Data Verification