You’ve probably read about it: U.S. email reaches subscribers’ inboxes only 76% of the time, according to research from Return Path. It’s nearly the worst deliverability rate in the world. 735 more words
Tags » Email Deliverability
While list quality and reputation account for much of email deliverability, several tips can jump-start a staggering email push. In this guest post, Sophorn Chhay of Trumpia, will explain important factors that affect email deliverability and how email marketers can overcome them. 737 more words
A bounce address is a type of return path in which an email address message cannot be delivered to the recipient because the email does not exist, the recipient changed hosts, the recipient has blocked the message and/or the MTA sent it to the address given by the MAIL FROM command which has many variants of the name, none of them used universally, including return path, reverse path, envelope from, envelope sender, MAIL FROM, 5321-FROM, return address, From_, Errors-to, etc. 342 more words
When you think marketing, what do you think? Cool logos? Snazzy designs? Compelling copy? Killer offers?
Yes, all of those things are parts of marketing, the kinds of tangible eye candy you can see and react to. 641 more words