Tags » Email Deliverability

Poor List Hygiene? Email List Validation Services Can Help

Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. 633 more words

Email Validation

The Top 5 Email Marketing Challenges & How To Overcome Them

In MarketingSherpa’s email marketing benchmark study, surveyed thousands of companies and asked them to identify their most important email marketing challenges. Their top five results were: 1,626 more words

Email Validation

How to Tackle Data Quality and Velocity Issues – 4 Steps

The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. 470 more words

Email Campaign

Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. 29 more words


Managing Your Email Program

In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. 62 more words


eMail Deliverability Rates Plunge Worldwide

Trend Summary: US eMail deliverability declines as global rates also stagnate.

More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to the annual email deliverability report published by … … 148 more words

Digital Media

Prohibited Content: The Shark in the Email Marketing Waters

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. 433 more words

Email Marketing Best Practices