There is so much you can cover on the subject of email marketing such as planning, preparation, template layout, content, headlines, Call To Action, testing, execution, metrics and measuring responses. 479 more words
Tags » Email Deliverability
When you think marketing, what do you think? Cool logos? Snazzy designs? Compelling copy? Killer offers?
Yes, all of those things are parts of marketing, the kinds of tangible eye candy you can see and react to. 641 more words
It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration. 521 more words