Tags » Email Deliverability

eMail Deliverability Rates Plunge Worldwide

Trend Summary: US eMail deliverability declines as global rates also stagnate.

More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to the annual email deliverability report published by … … 148 more words

Digital Media

Prohibited Content: The Shark in the Email Marketing Waters

As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. 433 more words

Email Marketing Best Practices

6 keys to more effective email marketing

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. 764 more words

Email Marketing Campaign

Email Validation: How Email Verification Really Works

Maintaining a healthy reputation with ISPs and ESPs, and achieving a high deliverability rate is becoming increasingly challenging for marketers today. Even if your email address acquisition… 641 more words

Data Validation And Data Verification

Hello...Is it my email you're looking for?

Lionel Richie asked this question (well sort of) back in the ’80s, with his heartstring-tugging hit song Hello.

And you could ask the same question of your subscribers. 756 more words

Email Marketing Best Practices

The Biggest Benefit of Email Testing

In our last post, we explained why it’s important to test your emails before they go out. There are many benefits to incorporating this practice into your email marketing program, from catching typos and grammatical errors to ensuring optimal image display and maximum delivery. 258 more words

Email Marketing Best Practices

Take Time To Test!

Picture this: you’ve created a phenomenal email. One of your best ever, in fact. It’s got highly compelling content that’s relevant to your subscribers, gorgeous images, and a call to action that’s practically irresistible.  429 more words

Email Marketing Best Practices