Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. 620 more words
Tags » Email Deliverability
Last night, while idly perusing his inbox, my colleague Peter got an email he didn’t expect.
While the contents (and particularly the attachments) can’t be entered into here, it was enough to make Ron Jeremy blush. 406 more words
Why Email Verification?
Email verification utilizes a unique link to ensure that an email account belongs to a real, individual user and not an internet bot. 847 more words
While email marketing is still one of the best ways to drive sales and communicate with customers, email in general does have its quirks. So many things are constantly changing, like the email addresses of your audience, ISP regulations for spam, and what type of content gets the most engagement from readers. 583 more words
A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. 825 more words