The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. 470 more words
Tags » Email Deliverability
Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. 29 more words
Trend Summary: US eMail deliverability declines as global rates also stagnate.
More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to the annual email deliverability report published by … … 148 more words
As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. 433 more words
The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. 764 more words