Tags » Email Deliverability

5 Keys to Avoiding a Bad (Sender) Reputation

Your Sender Score, a ReturnPath metric to gauge your reputation as an email sender, is pretty important. It determines whether or not the door to recipient inboxes is open to your email communications and whether or not you’re even a welcome visitor. 704 more words

Email Marketing Best Practices

What is a Sender Score And Why Does it Matter?

For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. 654 more words

Email Marketing Best Practices

The Seven Ducks of Deliverability—and Why You Must Have Them in a Row

When you think marketing, what do you think? Cool logos? Snazzy designs? Compelling copy? Killer offers?

Yes, all of those things are parts of marketing, the kinds of tangible eye candy you can see and react to. 641 more words

Email Marketing

Why is My Email Marked as Spam?

It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration. 521 more words

Email Delivery

The Difference Between a Hard and a Soft Bounce

The term “bounce” as it pertains to email analysis is never a good one. Put simply, a bounced email means that your email was not delivered to the intended recipient. 501 more words

Email Deliverability

Improvement Tips For Email Deliverability

Email deliverability is the primary line of defense when it comes to making your recipients to open your emails and take the needed action. To be more precise, if the emails do not get delivered initially, then inbox vs. 417 more words

Some Keys to Email Deliverability

Mail regularly.

If your email broadcasts are loaded with huge images, strange fonts or any attachments, you could be wrecking your deliverability, by triggering filters at the ISP’s, or in the end user’s software. 119 more words

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