Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. 633 more words
Tags » Email Deliverability
In MarketingSherpa’s email marketing benchmark study, surveyed thousands of companies and asked them to identify their most important email marketing challenges. Their top five results were: 1,626 more words
The fact is, marketers are now very nonchalant about poor quality prospect as well as customer data. A recent reliable data shows that about 60 percent of organizations use unreliable customer data. 470 more words
Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. 29 more words
Trend Summary: US eMail deliverability declines as global rates also stagnate.
More than a quarter of promotional emails sent in the United States fail to reach their intended recipient, according to the annual email deliverability report published by … … 148 more words
As you dip your toes into the waters of email marketing, you need to prepare yourself for the possibility that some of your email might contain content that people don’t want to receive. 433 more words