Tags » Emarketer.com

LinkedIn Still the Top Performer for B-to-B

I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. 84 more words

Marketing Tips

Manufacturers: Are You Missing Out On Video Opportunities?

Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them?

A recent study from eMarketer showed that… 205 more words

John Sonnhalter

40% of Salespeople Aren't Making Their Numbers. Can Marketing Help?

I recently read an article in eMarketer.com that dealt with sales stats in 2013, and that almost 40% of the sales forces weren’t making their numbers and it floored me. 347 more words

John Sonnhalter

Do You Have a Strategy for Negative Social Media Posts?

I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject. 263 more words

John Sonnhalter

Are You Using Influencers in Your New Product Launch to Professional Tradesmen?

When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after… 234 more words

John Sonnhalter

Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?

Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. 281 more words

John Sonnhalter

What Does 2014 Look Like For You?

I know for most of us, 2013 was a positive experience. Most of our clients and the folks I talk to in the industry had good growth this past year and are expecting the same this year. 70 more words

John Sonnhalter