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Are Your Sales and Marketing Teams Working Together to Reach the Professional Tradesman?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

It may be time to reflect on ways we can do better moving forward to better identify ways to reach contractors and professional tradesman. 394 more words

John Sonnhalter

Why Manufacturers Should Personalize Content for Professional Tradesmen

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

While there are plenty of reasons to use automated technology to manage leads through the sales funnel, there comes a point when personalized content needs to be used to reach contractors and professional tradesmen. 118 more words

Marketing Tips

What Are You Doing to Keep Contractors Coming Back?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

The biggest challenge manufacturers face today is the ability to keep contractors interested and engaged in their brands. It’s much easier to keep an existing contractor than going out and trying to convert a new one. 254 more words

Marketing Tips

Manufacturers - What is your Biggest Concern?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

I guess it would be getting new customers and keeping existing ones.

An effective customer experience starts with understanding your customer and then delivering good, meaningful content to them… 283 more words

Marketing Tips

Email Opens on Mobile Increasing: Are You Participating?

Desktop opens are still more than mobile, but the trend is closing the gap according to a recent post in emarketer.com.

Mobile click-through rates for U.S. 154 more words

Marketing Tips

What's Making Your Work Day Less Productive?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

We’re all being pulled in too many directions at our jobs, and just when you think you’ve got your life under control, something else pops up to distract you. 74 more words

Does Your Lead Nurturing Deliver Strong Results?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

First of all, do you have a lead nurturing program? If the answer is no, you may want to consider one and here’s why. 160 more words

John Sonnhalter