Tags » Emotional Capital

In The Arms Of The Angel...

Emotional Capital: the aggregate feelings of goodwill toward a company and the way it operates. (Huy & Shipilov, 2012)

In this sense, social media initiatives (and all other advertising attempts) will always fail if there isn’t emotional capital. 

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Southern New Hampshire Univeristy

On the Mountaintop

Last year I wrote a post titled Wander On, Weary Soul, the title of which alluded to a song by the Bluegrass Gospel Project. I couldn’t think of a better song to describe how I felt at the time about my circumstances. 819 more words


Understanding Emotional Capital

Most Humans are emotional animals, and not just humans, the statement is probably true for most living species on Earth. Unlike money, emotions are hard wired in the overall design of a human being, so separating emotions from a human being is, more or less equivalent to taking out the core of what is being a human. 410 more words