Tags » Emotional Capital

In The Arms Of The Angel...

Emotional Capital: the aggregate feelings of goodwill toward a company and the way it operates. (Huy & Shipilov, 2012)

In this sense, social media initiatives (and all other advertising attempts) will always fail if there isn’t emotional capital. 

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Southern New Hampshire Univeristy

On the Mountaintop

Last year I wrote a post titled Wander On, Weary Soul, the title of which alluded to a song by the Bluegrass Gospel Project. I couldn’t think of a better song to describe how I felt at the time about my circumstances. 794 more words