Tags » Environmental Marketing Claims

Eco-friendly vs Upcycling: What's the difference?

Environmentally friendly (also eco-friendly, nature friendly, and green) are ambiguous terms used to refer to goods and services, laws, guidelines and policies claimed to inflict reduced, minimal, or no harm at all, upon ecosystems or the environment. 298 more words

Sustainable Living

Life Cycle Thinking Blog Moves

Life Cycle Thinking blog is moving.

I will continue to provide commentary about TSCA, REACH, product stewardship, sustainability, environmental marketing claims and more as part of the redesigned  6 more words

EHS Strategies Inc.

FTC Green Guides

Reminder that FTC has issued new guides for environmental marketing claims: http://www.ftc.gov/os/2012/10/greenguides.pdf

There are more examples and terms explained, but it still comes down to two basic principles: 61 more words

Environmental Marketing Claims

LEED Issues

Interesting article on LEED certification: http://www.usatoday.com/story/news/nation/2012/10/24/green-building-leed-certification/1650517/

It’s not so easy to come up with a green standard – lots of competing goals and caveats to encourage enough buy-in to get organizations to use the standard.   87 more words

Environmental Marketing Claims

FTC Green Guides Updated

Finally, FTC has issued it’s updated guidelines for what appropriate environmental marketing claims can be made for products.  A very nice summary is here.   244 more words

Environmental Marketing Claims

New Greener Chemicals and Processes Information Standard

The new NSF/ANSI 355 – 2011 standard  on Greener Chemicals and Processes Information has been released after a lot of work by a passionate joint committee (including yours truly) from industry, ACS Green Chemistry Institute (the sponsor), EPA, academia, NGOs and NSF. 131 more words

Environmental Marketing Claims

Are Green Claims Worth it?

Nice summary of whether there is really anything behind the surveys on all the consumer demand for “green” products by Joel Makower http://bit.ly/eYG9Ef Essentially, he says that consumers say they want green, don’t really know what “green” (or “sustainable”) means and won’t pay more because they either don’t trust companies and/or are buying on price and performance.  160 more words

EHS Strategies Inc.