Tags » Ethnographic Research

Tired of focus groups yet?

Chances are you’ve gone through more than a few rounds of focus groups by now in the hopes of:

  • unearthing the next big consumer trend before your competition,
  • 176 more words
Employee Engagement

Collaborative Ethnnographic Research and Television Audiences

Last week I interviewed my father about his memories of television when he was growing up. Reading and reflecting  upon the interviews the rest of the BCM240 cohort did, there were a number of reoccurring themes: change in the family dynamic (the television became the center of the household in which the family would gather around toward), greater awareness of the wider world (significant events from around the world were broadcast into people’s homes, such as the moon landing, and didn’t have to wait to read about it in the newspaper the next day) and new technologies (the introduction of television and other digital devices). 553 more words


6 research methods to kick start your project

The so-called discovery phase is usually the beginning phase of a project (see the all phases of a project here). You typically consider new ideas and opportunities.  981 more words

Ux Design

Still Living and Practicing Social Enterprise (part two)

On Friday 17th June Yunus Centre hosted a workshop ‘Still Living and Practicing Social Enterprise’ here at GCU. It was the second in what we hope will be an annual event that considers the potential for ethnography to explore questions emerging from the field of social enterprise research.We heard from: Anna Kopec, University of Northamption; Richard Hull, Goldsmiths; Aurelie Soetens, Univeristy of Liege; Iain Cairns, Glasgow Caledonian University and Juli Qermezi Huang, London School of Economics. 415 more words

Passage From India

The best UX research methods for the 3 major product development phases

When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? 105 more words

User Experience