Tags » Event Marketing

How to Know Your Product Launch Is 'Trade Show Ready'

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. 873 more words

Growth Stage Company - In-House PR Specialist

A Grassroots Manifesto: Advice from the INDIE50 to Help You Get Started In Events

Thinking about putting on a gig or two but not sure if it’s for you? Feeling anxious about it and need a bit of a kick up the arse? 908 more words

Live Music

3 Ways to Keep Your Audience Talking

Many times it’s easier to get people taking before and during an event, but sometimes not as easy after it. Here are three easy steps to keeping an audience talking after your event ends. 524 more words

Event Marketing

I Refused to Quit - You're Welcome!


Entrepreneurship – identifying a problem, shortcoming or inconvenience and developing a creative solution. But let’s face it – IT IS SCARY!

Many of us identify problems daily, some of us have considered solutions, but few of us have actually acted on it and for that few the reason is – a Fear of Failing.  166 more words

Startup Tips

The cost of pricing: When free may not be worth it.

Today I attended a seminar targeting senior marketing professionals in the financial services sector. The content was presumably custom-fit for my level of experience and my business. 330 more words


Sponsors Looking for that "Big Splash"?

ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. 247 more words

Show Dailies

Case Study: Sharing Content Year-Round

For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters. 236 more words

Social Media