Tags » Event Marketing

The importance of data

Despite the fact that a significant proportion of event marketing is now conducted via social media and other channels, the majority of the response generally comes from audiences that are already known to us. 336 more words

Event Marketing

If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

By Nancy Drapeau, PRC, CEIR Research Director

I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. 261 more words

How To: Simple Guide to Trade Show Exhibits

Designing a trade show exhibit to meet the unique needs of your business takes time and planning. You need to understand your target audience, who you want to attract to your booth as well as what type of events you will be attending. 339 more words

Trade Show

Sign Up - Tips for Starting out On The Road

I am going to share a short series on here aimed at new employees of my firm MRA.  Learning how to make the most out of road life is hard.   847 more words

Travel Life

Event Hashtags: The Newest Tool in Your Event Marketing Arsenal

Ever wonder what event attendees are thinking? Wish you could get instant feedback? Want to start a real time conversation with attendees during your event? Well you can if you master the hashtag, aka # (formerly known as the pound sign to anyone born before the 90s). 483 more words

Special Events

New Twitter Tool Helps Promote Tweets Faster

As of February 4th, 2015, Twitter launched a new feature that makes it easier and faster for small to medium size businesses (SMBs) promote their content to more Twitter users. 172 more words

Event Marketing

Is our love affair with technology destroying the visitor experience?

As event organisers, the advent of computer technology has transformed every area of our business.

It’s difficult to explain to anyone with less than ten years’ experience just how laborious the job of registering and managing visitors and delegates used to be. 560 more words