Despite the fact that a significant proportion of event marketing is now conducted via social media and other channels, the majority of the response generally comes from audiences that are already known to us. 336 more words
Tags » Event Marketing
By Nancy Drapeau, PRC, CEIR Research Director
I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. 261 more words
Ever wonder what event attendees are thinking? Wish you could get instant feedback? Want to start a real time conversation with attendees during your event? Well you can if you master the hashtag, aka # (formerly known as the pound sign to anyone born before the 90s). 483 more words
As event organisers, the advent of computer technology has transformed every area of our business.
It’s difficult to explain to anyone with less than ten years’ experience just how laborious the job of registering and managing visitors and delegates used to be. 560 more words