Tags » Event Marketing

How to Increase Foot Traffic with Trade Show Flooring

Nothing sets the tone and ambiance of an enclosed space quite like the flooring material. Sadly, while many exhibitors put a great amount of thought into the design of their booth graphics and furnishings, they often leave their… 584 more words

Event Marketing

Destination Appeal: Selling & Delivering on an Impactful Host City Experience

by Trisha Richards

Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American… 834 more words

Content Creation

Conversion-driven copywriter and Photoshop ninja

  • Ghost and copywriting for clients like MIT, Sutter Health Midwives at St. Luke’s Hospital, and Alzheimer’s Association (
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Digital Marketing

Putting on an Oxjam Takeover: Interview with a Takeover Manager

Each October the Oxjam Music Festival takes over towns and cities the length and breadth of the country with a series of one-day multi-venue festivals, known as Takeovers. 1,083 more words

Event Advice

EVENT MATERIALS: HCUA Convention & Annual Meeting

Project: Convention & Annual Meeting Materials including:

"Air Villaggio" Branded Event

The Event: Travel-Themed New Year’s Eve Party

The Concept: Guests board their “flight” to jet off to international hotspots for the New Year. Cuisine from Italy, Asia, the Americas and, of course, France for champagne and dessert, is served. 114 more words

Implementing Digital Strategy from Square One

I brought marketing expertise to reimagine this nonprofit parent-support center, leading them out of a financial crisis that threatened to close their doors. They needed a new website, and despite having over 4,000 local parent emails, they had never implemented content-based email marketing. 130 more words

Digital Marketing