Tags » Event Marketing

Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. 525 more words

Event Marketing

Those Award Show Swag Bags Are Fab & You Can Do It Too!

Hollywood Awards bring the red carpet with plenty of people excited to see the best designers’ dresses on all the celebrities, but the swag bags are quickly gaining media attention as the public finds out what types of swoon worthy stuff is inside. 824 more words


Exhibition Objectives & The Paradox of Choice

By Jim Curry

In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients.


I used it as an example of the wonderful wealth of opportunities that exist for exhibitors looking to max out their performance in the exhibition hall. 687 more words

The Four Loves of Attendees

by Michael Barnett

What’s your favorite industry event?  It’s a simple question, but it’s a game changer for event marketers.  If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event. 442 more words

8 Biggest Event Trends for 2017

As the new year approaches, not only is it time to reflect on the past year and all the wonderful new people we met and experiences we had, but it’s also time to look to the new year and take a look at what it has in store for the events industry. 1,218 more words

Event Planning

Nielsen Proves that the Live Event is Still Relevant

Source: Fanpop

Nielsen is a company built on the system of studying the trends and habits of consumer markets worldwide and they’ve gotten to be very effective at it.   387 more words

Live Events

Maybe, Finally, Big Data That Event Organizers Can Use

by Michael Hart

Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. 795 more words