Tags » Event Marketing

Industry Conferences and Seminars: How to Extract their Real Business Value

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. 704 more words

Content Creation

Conversion-driven copywriter and Photoshop ninja

  • Ghost and copywriting for clients like MIT, Sutter Health Midwives at St. Luke’s Hospital, and Alzheimer’s Association¬†(
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Digital Marketing

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by creating a sales event with an average 42% conversion rate that brings new students into their education program. 49 more words

Digital Marketing

How to Get Sponsors for Events in 14 Simple Steps

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. When I ran an ad agency, I was approached frequently, and the first words out of my mouth were, “Show me your audience.” This is because, at the end of the day, an event sponsor is ultimately looking to connect with their target audience – whether to directly boost sales or leads, improve brand recognition/recall, enhance their image by being associated with a cause, or all the above. 3,005 more words

Event Planning

Best Lead Follow-up Techniques for 2017

Ever since Forbes reported back in 2012 that only 27% of Internet-generated leads ever get contacted, the science of lead follow-up has undergone a serious and much-needed overhaul. 869 more words

Trade Show

33 Best Practices for Boosting Online Event Registration [Infographic]

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. 571 more words

Best Practices

Electronic Form Apps Help Offer Incentives, Conduct Surveys, Capture Leads at Trade Shows

Exhibiting at trade shows is intended to increase the number of warm leads for your product or service or even close sales on the show floor. 525 more words

Trade Show