Tags » Event Marketing

Our Target Market

Shutterbug Toronto’s Primary Target Market

Our team is open to everyone but as a young organization, we are currently focusing on photo enthusiasts within the city so we’d be able to keep track of their performance and progress closely. 112 more words

Event Marketing

Knowledge is Power

So, here it is, Spring 2017.  Based on my conversations with clients, business is BOOMING everywhere!!!  This is fantastic.  I love hearing about thriving businesses and happy business owners.   497 more words

Business Owner

Effective Marketing Appeals to Emotions

by Silvia Pellegrini

The most difficult things to sell ALWAYS end up being products and services people actually  need–the kinds of products and services they feel are almost forced upon them. 401 more words

Event Marketing

Trade Show ROI: Crunching the Numbers

In most industries, calculating your return on investment (ROI) for a particular marketing campaign is fairly straightforward. But with trade shows, things can get complicated. Do you measure ROI based purely on revenue generated during and after the show? 847 more words

Trade Show

Tradeshow 101: Be the Party

Each year thousands of people flock to Las Vegas, Orlando, New Orleans and hundreds of other cities to attend conventions.  For them, it is the highlight of their year.   324 more words


Tradeshow 101: How to Jedi Mind Trick Someone to Come to Your Booth

Between shipping, giveaways and printing, you can easily drop tens of thousands of dollars on a tradeshow.  Other than television commercials or forgotten PPC campaigns, they are one of the most expensive things a B2B marketer can do.   569 more words