Tags » Event Marketing

Association Organizer, What If Your Attendees Stopped Coming?

by Bob James and Michael Hatch

Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). 1,140 more words

Event Management

Scofflawery in Field Marketing

During dinner a few weeks back we started to both bring up examples of times we have broken the rules.  Looking back at our early days in promotional marketing, there were many times we joined crews of brand ambassadors handing out fliers and giveaways.  310 more words

Mobile Tours

Your Guide to Affiliate Marketing

Wouldn’t it be nice if once you set up your event, allocated tickets to your favourite independent box office (that’s us, naturally) and watched as your glorious-looking event page goes on sale, you could just sit back and relax? 620 more words

Event Advice

5 Steps to Marketing at an Event Outside of Your Industry

The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves. 1,054 more words

Growth Stage Company - In-House PR Specialist

Keep Calm & carry on emailing

As a data focussed company, getting to grips with GDPR is an imperative for Circdata. Having begun the lengthy process of conducting their own Data Impact Assessment under the terms of the Regulations, it has becoming increasingly clear what the implications for their clients are. 480 more words

Event Marketing

Art of the Show Competition Winners Circle: Attendee/Booth Interaction

The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing attendee participation into the activity; and resulting lead generation from booth visits. 796 more words


Case Study: St. George's Gin Festival

In April we had the pleasure of working with The Fountain Inn, Barnoldswick, to plan and publicise their St. George’s Day Gin Festival.

Although we’ve been working closely with Carol and her team on their marketing strategy and previous events for the past few years, this was their biggest event to date. 432 more words