This one is a little bit… niche. But I think that it’s something a lot of folks have noticed: ads employing liberal use of exclamation marks. 1,996 more words
Tags » Exclamation Mark
Marketers and advertising types have taken note of an odd little trend that popped up a few years back on social media: the once-rare exclamation point. 508 more words
The exclamation mark is the drama queen of the keyboard, used to convey excitement, shock and awe.
Every other day I review copy written by professional communicators containing at least one of these extroverts. 177 more words