Tags » Experience Design

Why journey mapping is an effective metaphor

In this video Matt Stone and Trey Parker, the creators of South Park, discuss what they have learned about storytelling:


One crucial point is to avoid chaining the events of a story together with “and” (e.g. 86 more words

Customer Experience

The Experience Economy; the customer is the product

Notes from Pine, B. & Gilmore, J. (1999). The customer is the product. In The Experience Economy (pp.163-183). Boston: Harvest Business School Press.

As economic activity shifts further from offering goods and services, people seek to be affected by experiences. 262 more words

TEDx Umeå - Shaping the Absence

And the TEDx is out! It is about the work we are doing at Interactive Institute Swedish ICT in Umeå. https://www.tii.se/groups/umea

Designing the talk, which includes an interactive installation, a dance choreography and a presentation, has been one of those tasty little projects. 93 more words


Customers 1st: How to Change Culture through Experience Design

How can you change your culture to encourage employees to better serve your customers?

Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. 142 more words


Don't Make Me Think

It’s been over a decade since Steve Krug’s seminal work, Don’t Make Me Think, was published (most recently in the 3rd edition last year), and it remains just as pertinent today. 473 more words

Interesting: Designing Thoughtful Experiences

UX magazine recently posted this article discussing the role of thoughtfulness in designing ‘amazing’ (as opposed to simply ‘good’) user experiences. While the article focusses on UX design in relation to user interface, the tips and tools for using thoughtful, experience focused design processes are equally applicable to industrial/product design. 143 more words


Call for a shift of focus and mindset for New Age Designer: Service vs. experience design

Care at this information age — Should it be rewarding and service-oriented or, more importantly, a holistic approach specifically addressing the needs of specific audience? 61 more words

Experience Design