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Facebook Wants Your Attention, So It's Charging Separately For Ad Clicks That Send You Away

Like most online advertisers, Facebook’s main way of charging ad clients is per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks that linked to both external websites and apps as well as onsite actions such as Likes, Shares, and Comments. 178 more words

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Tana Daily Telegraph reblogged this on Tana Daily Telegraph and commented:

'...This will change today as the company announced that they are updating the definition of CPC to only account for “link clicks”. ...' - original author