Tags » FBC

Marketing Keywords to Know: November 26, 2015

Similarity Heuristic

Definition: Using a positive past experience to influence the probability of purchasing a new (similar) product

Customers that enjoy a product or have other positive experiences with a brand are likely to return to that brand. 96 more words

Marketing Keywords To Know

Belated Halloween post

So we’re almost an hour into Thanksgiving.  Methinks it’s a perfect time for discussing Halloween! 

Joey and I ventured to Collierville to rendezvous with my kids and… 97 more words


The Backpacker's Pantry: Part 1

The Ingredients: Meat

I eat fairly healthy, but admit to having foods along on my trips that I don’t normally eat at home. Some of these foods I am trying to modify into healthier, less processed versions of their former selves and you will see the process here as that is half of what this blog is about; experiments. 922 more words

Trail Cooking

Marketing Keywords to Know: November 19, 2015


Definition: The small, necessary steps businesses must take to find their niche and refine their brand

Pivoting is not always seen in a positive light when it comes to business. 133 more words

Marketing Keywords To Know

Thanksgiving to Go!

‘Tis the season, but this recipe is one I pack almost every trip. Right now, being the holiday season, is a good time to stock up on instant mashed potatoes and stuffing mix and throw some extras in your backpacker pantry. 231 more words

Trail Cooking


One of my favorite dinners on the trail is also one of the easiest. Tortellini can be served in a variety of ways, so even if you have it twice in a five day trip, it won’t be boring. 341 more words

Trail Cooking

Novemburger 2015


November is officially half-way through. For some, that might mean the start of Christmas decorations, the end of Pumpkin Spice everything + the beginning of Gingerbread Spice everything, cooler weather and warmer clothes. 1,114 more words