Tags » FMCG

Supply chain and big data help

How many business to business companies experience fantastic metrics and trace capabilities of their product shipments only to be let down by the goods receipt link in the chain at their customers location. 427 more words


How do effective win-to-win partnerships look like

I keep a close eye in the breakfast cereals market since the early 2000s, when breakfast cereals were relatively underdeveloped as a category in Greece. Together with the growth of pasteurized / “fresh” milk, breakfast cereals grew vastly during the last decade riding on the global health & wellness trend in the food industry. 550 more words


Where’s the Tomato? – A catch up story

Gone are the days when Indian mothers used to pack the lunchboxes with Paranthas and the home made pickle every day. The Gen-Y has developed a new taste for the variety of snacks and ketchup has replaced the pickle as the companion for every dish. 1,059 more words


Consumer Research: don't think you can get out of it!

It is 2015 (if you did not know) and I don’t understand why companies still think it is okay to make new products or change existing products – especially fast moving consumer goods (things people use everyday!) – without conducting some research on the target market first and seeing if they will actually like the change or new product? 643 more words


'Ban on plastic packaging to hit Rs 53,000 crore industry, jobs'

NEW DELHI: With the National Green Tribunal mulling ban on plastic packaging of products, including PET bottles, a study has estimated that the ban is likely to hit 13 lakh jobs and sales of whopping Rs 53,000 crore. 299 more words

News & Update

Game, Set & Matcha: How Brands Can Upgrade Their 2015 Strategy

This blog article was originally posted on Brandwatch.com and has been reposted with permission.

So, 2014 is now behind us. We logged off, spent two weeks eating and drinking ourselves to bursting point and we’ve returned refreshed, revived and ready to take on 2015. 536 more words


9 Clever Ideas: If I Were Marketing @ Frooti...

The summer season in India is eagerly looked forward to only for its mangoes (atleast that is my reason to await summer). And this season usually sees the mango beverages coming out full throttle. 872 more words