Tags » FMCG

Why Promotion in marketing is important?

Promotion is a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or… 30 more words


Heineken is set to become Brazil’s second brewer

Heineken has confirmed today the acquisition of Brazil Kirin by € 665 mi, creating the second largest brewer in operation in Brazil. Once the regulators approve the deal, the Dutch brewer will extend its portfolio… 109 more words

Budget Series 2017-18-#4 Impact on Consumer Durables Sector

Anuprash Baruah & Abraham Mathew

“And more than the quality of its institutions, what distinguishes a developed country from a developing one is the degree of consensus in its politics, and thus its ability to take actions to secure a better future despite short-term pain.” – Raghuram Rajan – Fault Lines… 469 more words


ফাস্ট মুভিং কালচারাল গুডস

কয়েক মিনিট আগে একটা টুইট করলাম

FMCGতে হয় Fast Moving Consumer Goods আমি ভাবছি তা অনেক হয়েছে এবার FMCGতে Fast Moving Cultural Goods হোক – গান ছবি বই পেইন্টিং… নিয়ে…

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মাসুদ করিম

Baba Ramdev advertises his presence on TV 20 hours a day

MUMBAI: Baba Ramdev’s Patanjali is fighting the foreign FMCGs by adopting a very cost effective media strategy that focuses on using news channels to advertise, using Baba Ramdev’s personal credibility, and by highlighting the natural positioning of its products. 340 more words