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Importance of Digital Strategy for Content Marketing in FMCG

(Compiled by Abhijit Mukherjee & RST)

What’s Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 600 more words

ECommerce

By 2017, India F&B to achieve Rs 3.8 trillion sales

According to a FICCI-Grant Thornton report, the India F&B sector will achieve Rs 3.8 trillion in sales by the year ending 31 March 2017. The F&B market is presently worth Rs 2.04 trillion. 128 more words

Today's Top Story

King of the Hill

Appearing on bridges around Croke Park in Dublin this summer is a campaign I did for Largo Foods for King crisps. Bernard Brogan is the undisputed King of Hill 16 and it seemed only fitting to deck him out in true warrior fashion to lead an army of supporters. 14 more words

Cathal O'Flaherty

A life of convienience

Subscriptions have been creeping into our lives increasingly over the past 5 or so years. Before, I would never dream of committing to spend money month in/month out on anything, never mind food or access to TV shows. 273 more words

Business

Gotta Catch Em All

Two words that have taken the world by storm… Pokemon Go.

If you don’t know what I’m talking about, type it into Google and get out from under the rock you must have been living under. 456 more words

SOAP

Name product: Soap

Origin: Viet Nam

Shape: Oval, Circle or as request

Brand: As customer’s request

Packing: plastic, bottle..

If you are interested in our products, please contact us: 47 more words

Fixing India’s Protein Deficit

Vijay Uttarwar, founder & CEO of Naturell India shares his views on protein deficit in Indian diet, his solution and how he is marketing it: 1,087 more words

FMCG