Tags » FMCG

FMCG Sales Essentials Part 2: Call Basics

In the first part we touched upon the different ways in which you can describe your business and went deeper into Retail Universe. We identified different types of Retail Customers and segregated them based on parameters and identified certain key metrics on which further analysis can be done. 494 more words

Featured

FMCG ERA | How do brands capture post-90s?

Topbrands2017 survey released the result of the top brands among consumers in different fields in China.

Almost five thousand people were chosen to do this survey, which all of their age were from 18 to 35, most of them are post-90s, and lived in first-tier and second-tier cities. 287 more words

Consumer Behaviors

Mobile Application Development Services for FMCG Companies | Mobiloitte

52% of people use their smartphones to view a product description and 36 percent check the price of a product using their handset. Custom mobile apps also allow them to order & purchase a specific product from any store and even share the information with other users. 81 more words

Mobile App Development

HUL Q2: Traction in natural portfolio & rural recovery to be closely monitored

It has been a smooth transition to GST for Hindustan Unilever (HUL) as it posted a volume growth of 4 percent. Volume pick-up was broadly uniform with both urban and rural areas benefitting from a lower base and restocking. 466 more words

Indian Market

Emami Q2: On a faster track to normalcy post the GST transition

Emami posted a volume-led rebound in Q2 FY18. This is interesting since Emami was one the most impacted (-18 percent volume degrowth) among the FMCG universe in the first quarter due to pre-GST destocking. 584 more words

Indian Market