There is a lot of confusion between CABs and product focus groups and customer conferences. To help sort this out, I’ve created an abbreviated table to highlight some key differences. 134 more words
Tags » Focus Groups
When the field of market research comes up, a common image that materializes in the mind is that of the traditional focus group: padded chairs clustered around a gray table set with uniform place settings of pens and paper, a white board easel off to the side, and a large two-way mirror leering omnisciently from the back. 384 more words
The following post was co-written with Zach Shaw, Panel Associate at RMS
What is Qualitative Research?
Qualitative research is a non-numerical method used to discover and understand consumer behavior, beliefs, attitudes, experiences, and interactions. 899 more words
While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys. 873 more words