Tags » Focus Groups

Online Behaviour Analysis is The Ultimate Tool for Marketers

So during November 2015 we learned about Result Measurement and Analysis (REAN). This was actually very challenging for me at first because it dives deep into basic mathematics skills everyone learns when they`re like 14 years old. 1,187 more words

Internet Marketing

Gane $100 en 2 horas! ConneXion Research está buscando Hispanos en Dallas, TX!

Gane $100 en 2 horas! ConneXion Research está buscando Hispanos en Dallas, TX para participar en un estudio sobre su uso de cellular el Martes Abril 12 en differente horarios. 104 more words


From the mouths of social media users: A focus group study exploring the social casino gaming–online gambling link (Open Access)

Background and aims: The potential link between social casino gaming and online gambling has raised considerable concerns among clinicians, researchers and policy makers. Unfortunately, however, there is a paucity of research examining this potential link, especially among young adults. 250 more words

Online Gambling

Coca-Cola Life (Chapter 4)

In this video, a group of students conducted both primary and secondary research for Coca-Cola Life as a student project. They conducted two focus groups, which could generate a good class discussion or be used as an assignment. 72 more words


Image and Awareness Focus Groups Case Study

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). 

Background: An advertising firm partnered with Research & Marketing Strategies, Inc. 421 more words

Market Research

Ideation is for INDIVIDUALS, not groups!

Group brainstorming is not a good way to generate innovation ideas.

In the Preface to Sprint, a book my entrepreneur daughter insisted I read, the author discusses his missteps using group brainstorming at Google. 176 more words

Customer Research Methods