Tags » Focus Groups

The differences between CABs and Product Focus Groups

There is a lot of confusion between CABs and product focus groups and customer conferences. To help sort this out, I’ve created an abbreviated table to highlight some key differences. 134 more words

Advisory Boards

Out of Focus

When the field of market research comes up, a common image that materializes in the mind is that of the traditional focus group: padded chairs clustered around a gray table set with uniform place settings of pens and paper, a white board easel off to the side, and a large two-way mirror leering omnisciently from the back. 384 more words

Marketing Research

Listen to You Customers

Is your business struggling?  Do you listen to your customers?

About a decade ago, I stepped away from a small business I co-own to pursue other endeavors.  194 more words

Customer Experience

Focus group invitation: give your views on the journal article publishing process

As part of their forthcoming workshop on publishing and reviewing, journals publisher, Taylor & Francis, are looking for 15 researchers to take part in a short focus group. 176 more words

Workshops & Training

What Is The Difference Between Qualitative and Quantitative Research?

The following post was co-written with Zach Shaw, Panel Associate at RMS

What is Qualitative Research?

Qualitative research is a non-numerical method used to discover and understand consumer behavior, beliefs, attitudes, experiences, and interactions. 899 more words

Focus Groups

5 Things We Learned About LEGO's Boy & Girl Lines

While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys. 873 more words