Last week, I flew from Toronto to Vancouver for work; that’s a deceptively-long flight and, in the process, I got to read the magazine of Rotman (University of Toronto) business school. 749 more words
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The corporate communications team had already been churning out emails highlighting new expense procedures, sales process changes, escalation flows, etc., but this wouldn’t engage employees.
The No. 1 brand in the entire world isn’t Apple, or Exxon, or Google, or anything like that … it’s motherhood. That’s the most tied up in “should-be good” feelings, the future of our world, and everything that we’re taught is supposed to matter greatly to us. 937 more words