Tags » Future Of Advertising

Talk has always been cheap. But now it's even cheaper.

It seems that almost every day, I hear stories or read articles about how the digital world is killing various businesses. However, in my opinion, it’s not the digital age that is causing grief for many organisations. 295 more words

This is what advertising will look like in the future

Media? Creative? Both. This is an early look at the future of advertising where Ideas, technology and media all blend together

Advertising 2.0

Selling snake oil

When things are uncertain, it’s very easy for charlatans to capitalise.
That’s always been the case, and probably always will be. That’s because when nobody really knows the answer, it’s easy to listen to someone shouting that they do. 440 more words

How Advertising Commoditised its Product

I read an interesting article a few days ago, which I am sure many of you have had a look at. The article is written by John Zeigler, CEO of DDB AsiaPAC and in it John lays out the demise of the traditional advertising and client models. 326 more words