Tags » Future Of Advertising

What we need are not just smart, but intelligent ads

Consumers now have more control over what, when and how they access content, giving way to on-demand and opt-in advertising models that are more targeted, contextually relevant and interactive. 540 more words

Advertising

From Multi Media Advertising to Multi Message Advertising

What do you do for a living?

Long ago I gave up trying to explain to my parents what I do for a living. Now though, I’m struggling to explain it to myself. 631 more words

Effectiveness