Tags » Future Of Advertising

How Pokémon GO will revolutionize the shape of Advertising!

There’s already excitement in Dubai about Pokémon Go, the new gaming app from Nintendo, even though it hasn’t even launched in the UAE right now. It’s hard to miss all the excitement about it on social media. 450 more words

Marketing

'Where did the creatives go?' (Part 1)

Many years ago, while I was at university, one of my friends (also studying communication / advertising) remarked, ‘I wonder where all the art directors and copywriters go when they get older. 1,817 more words

What we need are not just smart, but intelligent ads

Consumers now have more control over what, when and how they access content, giving way to on-demand and opt-in advertising models that are more targeted, contextually relevant and interactive. 540 more words

Advertising