Consumers now have more control over what, when and how they access content, giving way to on-demand and opt-in advertising models that are more targeted, contextually relevant and interactive. 540 more words
Tags » Future Of Advertising
What do you do for a living?
Long ago I gave up trying to explain to my parents what I do for a living. Now though, I’m struggling to explain it to myself. 631 more words
It seems that almost every day, I hear stories or read articles about how the digital world is killing various businesses. However, in my opinion, it’s not the digital age that is causing grief for many organisations. 295 more words