Tags » Gen C

Making Mexico's Tourism Match Millennial Expectations

Tourism is a highly resistant sector of the global economy, and nowhere is this more evident than in Mexico. Despite some hard-hitting headlines exposing corruption and the country’s long struggle against drug cartel-related… 510 more words

Last minute leisure

The time lapse from dreaming to booking to escaping just got even shorter – and it’s Gen C Travellers who are driving this new trend. 886 more words

14 things I learned in 2014

The New Year is here and list-fever is upon us, so I’ll try to keep this light. In any case, I have a reason to celebrate as today Gen C Traveller celebrates its first anniversary; as a consultancy business… 2,117 more words

Paradox of connectedness: the sad state of Gen C holiday experiences

 I’ve blogged alot over the years about Generation C – the ‘Connected Generation’ and their need to be constantly connected to their friends, sharing content with the world. 295 more words

Gen C

Discovering the Silk Road from where it started

As the emerging outbound markets have, understandably, grabbed the headlines in recent years due to their strong growth, it’s easy to overlook the fact that on the whole Japanese travellers have always been loyal, high-spending and relatively adventurous. 559 more words

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket list in a recent study by the Pacific Asia Travel Association. 752 more words

Rethinking brand reach in a watching world

By Mark Di Somma


We need to move on. That’s my take-out from a piece by Tara Walpert Levy – spotted and brought to my attention by the ever-observant Jeremy Dean. 803 more words

Brand