Tags » General Business

Need a Map for Business Success?

Many cosmetology schools require their students to prepare a business plan as a graduation requirement.  As I visit these schools and give seminars on business plans, I can see the utter panic on students faces.  594 more words

General Business

You're Missing Out If You Don't Have a CPA on Your Team!

I love teaching workshops at cosmetology schools, not only is it a great way to give back to the community, but I receive a lot of questions that provide insight as to what small business owners need to know.  693 more words

General Business

5 Ways to Streamline Your E-Mail Creation and Approval Process


E-mail marketing is a very effective way to both drive and nurture leads. However, it can be difficult to generate ideas, offers, and content…and to obtain the necessary approvals. 502 more words

Lead Generation

Component Designers and the “Wheel of Responsibility” (Part 2)

In Part 1 one of this article, we laid the groundwork and the 4 quadrants. Please click here to review.

You see, there is much, much more that goes into the design process than is acknowledged or respected. 622 more words


4 Ways to Measure the Success of Your Social Media Videos


The success of video in social media can’t be denied. It has the highest conversion rate most likely because it’s the most personal medium, closely replicating real life. 382 more words

Lead Generation

Component Designers and the “Wheel of Responsibility” (Part 1)

We are all familiar with the wheel, right? We all understand that the wheel rotates on an axis using ball bearings. When the wheel is properly lubricated, it keeps the heat away and the parts from rubbing together. 862 more words