Tags » General Marketing Thingys

TRUMP: the brand that never was

In her recent article in the Washington Post, Jennifer Rubin writes an impassioned article about how, in the “Irony of Ironies,” Trump has destroyed his own brand right in the middle of perhaps the most popular and most saturated stretch of his career. 711 more words

General Marketing Thingys

Pokemon GO reveals 5 important marketing truths you can't underestimate

Unless you’ve been living on another planet for the last several weeks, you’ve no doubt heard of the Pokemon GO craze that’s sweeping the globe. 50+ million downloads later, and people are still out walking the streets, through parks and even into closed spaces like stores and stations to throw a virtual PokeBall at virtual fictitious creatures. 925 more words

General Marketing Thingys

Why would Amazon rush up to a #2 position in a category? (Hint: it’s the money.)

One of the basic tenets of marketing, (and what almost all of my students are sick of hearing about already,) is that brands need to strive for a… 480 more words

General Marketing Thingys

State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point out the mistakes. 790 more words

General Marketing Thingys

Wherefore art thou, Facebook?

By now, you’ve heard of the terrorist bombing attack that took place at multiple locations in Brussels. Awful news. And awfully reminiscent of the news that came out of Paris back in November of 2015. 575 more words

General Marketing Thingys

H&R Block's Not-So-Ordinary Giveaway Gimmick

If you’re a working American, you know it’s tax season. And for the first quarter of the year, the airwaves are awash in tax preparation advertising. 641 more words

General Marketing Thingys

The Law of Commonality

This morning, I saw two strangers meet on the street. One gentleman looked at the other, and in a language I couldn’t understand, seemed to ask the other: “do you speak this language?” The other replied with what I imagined was “OH HECK YES I DO!” and the two immediately began engaging. 780 more words

General Marketing Thingys