Tags » General Marketing Thingys

Why would Amazon rush up to a #2 position in a category? (Hint: it’s the money.)

One of the basic tenets of marketing, (and what almost all of my students are sick of hearing about already,) is that brands need to strive for a… 480 more words

General Marketing Thingys

State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point out the mistakes. 790 more words

General Marketing Thingys

Wherefore art thou, Facebook?

By now, you’ve heard of the terrorist bombing attack that took place at multiple locations in Brussels. Awful news. And awfully reminiscent of the news that came out of Paris back in November of 2015. 575 more words

General Marketing Thingys

H&R Block's Not-So-Ordinary Giveaway Gimmick

If you’re a working American, you know it’s tax season. And for the first quarter of the year, the airwaves are awash in tax preparation advertising. 641 more words

General Marketing Thingys

The Law of Commonality

This morning, I saw two strangers meet on the street. One gentleman looked at the other, and in a language I couldn’t understand, seemed to ask the other: “do you speak this language?” The other replied with what I imagined was “OH HECK YES I DO!” and the two immediately began engaging. 780 more words

General Marketing Thingys

VW: follow-up to previous post

Back on November 11, 2015 I wrote a post entitled “Das Issues: What’s Next for Volkswagen?”    In it, I discussed the emissions scandal, and what I thought the brand could do to start the process of reconnecting with current customers and reaching out to prospects. 204 more words

General Marketing Thingys

Das Issues: What's Next for Volkswagen?

So you’ve heard about Volkswagen’s little problem, yes? Just in case you haven’t, here’s a quick recap: they installed software into millions of cars to “beat” emissions tests. 811 more words

General Marketing Thingys