Tags » General Marketing Thingys

Nice Legs, DirecTV - but a little hairy.

(Part 2 in a 2-part series examining a current campaign.)

In my post from last week, I wrote about DirecTV’s most recent campaign featuring Rob Lowe in a series of very entertaining commercials. 632 more words

General Marketing Thingys

The "other" - and really important - part of your ads

Advertising creative has a lot of moving parts.  There’s the brand’s voice and its implicit promise.  There’s the creative idea that’s holding the ad together.  There are the visuals.  1,035 more words

General Marketing Thingys