Tags » General Marketing Thingys

Das Issues: What's Next for Volkswagen?

So you’ve heard about Volkswagen’s little problem, yes? Just in case you haven’t, here’s a quick recap: they installed software into millions of cars to “beat” emissions tests. 811 more words

General Marketing Thingys

Taco Bell's Cool (but weird) World Series Breakfast Promotion

If you’re following baseball, you know the New York Mets are in the world series (yay!) to face the Kansas City Royals, who are returning to the Big Show for the 2nd straight year. 990 more words

General Marketing Thingys

Marketers: Get in the game!

Whether you’re a mega-global-brand-giant or a small regional player trying to get noticed, marketing can be a complex enterprise, indeed. So many factors to consider. So many competitors. 550 more words

General Marketing Thingys

Nice Legs, DirecTV - but a little hairy.

(Part 2 in a 2-part series examining a current campaign.)

In my post from last week, I wrote about DirecTV’s most recent campaign featuring Rob Lowe in a series of very entertaining commercials. 632 more words

General Marketing Thingys

The "other" - and really important - part of your ads

Advertising creative has a lot of moving parts.  There’s the brand’s voice and its implicit promise.  There’s the creative idea that’s holding the ad together.  There are the visuals.  1,035 more words

General Marketing Thingys

Affiliate Retargeting: the next, next thing?

In marketing, there’s almost nothing new under the sun. Even new developments in mobile and RTB are just platform-leveraging automations and algorithmically-enhanced functions of previous procedures. 630 more words

General Marketing Thingys

The "C" Word of Marketing

No, no. Not that “C” word.

In the old days, (you know, as far back as the 1990’s,) marketing was largely a one-sided enterprise. Brands created campaigns that were directed outward to the consumers (large blocks of them) and then waited for the cash registers to ring. 624 more words

General Marketing Thingys