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Five Reasons for a Delta/AT&T cobrand

If you’re a business traveler who spends any appreciable time traveling, you understand the typical challenges: commercial transportation, even in its most streamlined forms, can be a lot of work. 831 more words

General Marketing Thingys

TRUMP: the brand that never was

In her recent article in the Washington Post, Jennifer Rubin writes an impassioned article about how, in the “Irony of Ironies,” Trump has destroyed his own brand right in the middle of perhaps the most popular and most saturated stretch of his career. 711 more words

General Marketing Thingys