Tags » General Marketing Thingys
Advertising creative has a lot of moving parts. There’s the brand’s voice and its implicit promise. There’s the creative idea that’s holding the ad together. There are the visuals. 1,035 more words
No, no. Not that “C” word.
In the old days, (you know, as far back as the 1990’s,) marketing was largely a one-sided enterprise. Brands created campaigns that were directed outward to the consumers (large blocks of them) and then waited for the cash registers to ring. 624 more words