Whether you’re a mega-global-brand-giant or a small regional player trying to get noticed, marketing can be a complex enterprise, indeed. So many factors to consider. So many competitors. 550 more words
Tags » General Marketing Thingys
Advertising creative has a lot of moving parts. There’s the brand’s voice and its implicit promise. There’s the creative idea that’s holding the ad together. There are the visuals. 1,035 more words
No, no. Not that “C” word.
In the old days, (you know, as far back as the 1990’s,) marketing was largely a one-sided enterprise. Brands created campaigns that were directed outward to the consumers (large blocks of them) and then waited for the cash registers to ring. 624 more words
As this year comes to a close, I’m reading a lot more posts and articles about the “best” this and the “most” that of 2013. And yet, rather than reflecting on the astounding advances of the past year, I find myself looking forward. 769 more words