Tags » General Marketing Thingys

H&R Block's Not-So-Ordinary Giveaway Gimmick

If you’re a working American, you know it’s tax season. And for the first quarter of the year, the airwaves are awash in tax preparation advertising. 641 more words

General Marketing Thingys

The Law of Commonality

This morning, I saw two strangers meet on the street. One gentleman looked at the other, and in a language I couldn’t understand, seemed to ask the other: “do you speak this language?” The other replied with what I imagined was “OH HECK YES I DO!” and the two immediately began engaging. 780 more words

General Marketing Thingys

VW: follow-up to previous post

Back on November 11, 2015 I wrote a post entitled “Das Issues: What’s Next for Volkswagen?”    In it, I discussed the emissions scandal, and what I thought the brand could do to start the process of reconnecting with current customers and reaching out to prospects. 204 more words

General Marketing Thingys

Das Issues: What's Next for Volkswagen?

So you’ve heard about Volkswagen’s little problem, yes? Just in case you haven’t, here’s a quick recap: they installed software into millions of cars to “beat” emissions tests. 811 more words

General Marketing Thingys

Taco Bell's Cool (but weird) World Series Breakfast Promotion

If you’re following baseball, you know the New York Mets are in the world series (yay!) to face the Kansas City Royals, who are returning to the Big Show for the 2nd straight year. 990 more words

General Marketing Thingys

Marketers: Get in the game!

Whether you’re a mega-global-brand-giant or a small regional player trying to get noticed, marketing can be a complex enterprise, indeed. So many factors to consider. So many competitors. 550 more words

General Marketing Thingys

Nice Legs, DirecTV - but a little hairy.

(Part 2 in a 2-part series examining a current campaign.)

In my post from last week, I wrote about DirecTV’s most recent campaign featuring Rob Lowe in a series of very entertaining commercials. 632 more words

General Marketing Thingys