Does your wire service provide a free report with links to the ‘published’ release? What are these reports worth?
Many PR practitioners do not understand the difference between a (free) tracking report and a (costly) clipping report. 201 more words
One of the big generic wire services writes on its website that its syndication service is suitable for people who are ‘not interested in reaching journalists and media directly.’ 154 more words
Many people view something as being notable solely because entering the term into Google or Bing produces a huge number of hits. When performing a simple Web search for your press release, it is possible that a huge number of hits will turn up. 159 more words