Tags » Generic Wire

The Value of Free PR Tracking Reports

Does your wire service provide a free report with links to the ‘published’ release? What are these reports worth?

Many PR practitioners do not understand the difference between a (free) tracking report and a (costly) clipping report. 201 more words

My Thoughts

If You Want to Hit the Trade Media, Don’t Rely On Syndication

One of the big generic wire services writes on its website that its syndication service is suitable for people who are ‘not interested in reaching journalists and media directly.’ 154 more words

My Thoughts

One Press Release. 10,000 Hits. Great. Right?

Many people view something as being notable solely because entering the term into Google or Bing produces a huge number of hits. When performing a simple Web search for your press release, it is possible that a huge number of hits will turn up. 159 more words

My Thoughts