Tags » Geo-targeting

Sure, You Could Hire Muscle to Get Car Buyers Shopping on Your Competitors Lot Over To Your Dealership!

But before you do, consider the next best thing, Geo-Targeted Mobile Conquesting/Fencing!

There is a reason the mobile ad/marketing spend was 30.45 Billion last year and will reach 42.01 Billion this year. 145 more words

I want more

I’ve been reading a lot about personalisation lately and how the strategy itself is the driving force for some Christmas campaigns. Looking back over Christmas just gone, it’s pretty accurate. 370 more words

Advertising

Adwords vs Mobile geo-fencing

Over the last four years, I have explained this to over 100 clients. To be honest, after a while I get confused.

Adwords is a great tool. 291 more words

Mobile Marketing

Automotive Programmatic Marketing: Google Bidding Box

Digital ad spending in the US continues to rise and Car Dealers are just starting to get wise to it.

“The adoption rates for programmatic amongst marketers and agencies have been incredibly significant, and mobile in particular is seeing a much higher level of investment than before”. 303 more words

Automotive Geo Fencing

You can now geo-target any global city


Geo-targeting is what’s possible when geo-location data is enabled – that’s about knowing someone’s whereabouts at latitudinal/longitudinal, zip code, city or regional level within a country. 201 more words

Product

Have you weather proofed your campaigns?

Does  weather affect your business, and your sales? If your answer is  yes – Weather Sync will prove extremely useful to you.

Connected Brand is Media iQ’s full funnel branding solution which uses advanced analytics and insights powering relevant, impactful and connected digital branding initiatives. 95 more words

Infographics

Agency Lingo

Before I started working at an agency, I had no idea what to expect.  I didn’t think there would be happy hour in the office, people who looked 25 but actually turn out to be 32, or two Vitamix blenders conveniently in the kitchen for smoothie making.  274 more words

A Lesson Learned