Emerging media is coming to light in all industries. Businesses are realizing the need to embrace emerging media platforms in order to give themselves an edge over the competition. 192 more words
Tags » Geo-targeting
With the increasing movement of consumers from traditional web browsing (i.e. laptop and desktop computers) to mobile browsing on tablets or smartphones, advertisers are now using a mobile marketing technique called geo-fencing when trying to target potential customers. 151 more words
Giving your customers customization and benefit for giving you their information. Showing your customers a clear benefit for giving you their information
“What’s in it for me?” That’s the question your customers will ask themselves when you ask them for their personal information. 522 more words
How can marketers take advantage of location data to reach consumers and drive restaurant visits?
In today’s technology-driven world, more American adults than ever report owning a smartphone device (68% according to a recent Pew survey) and, depending on the settings of that device, technology companies around the world are collecting location data like it’s going out of style. 533 more words