Tags » Go-to-Market

How to define your go to market strategy

Your go to market strategy is the wheel driving your value proposition to your target market and it goes way beyond the marketing function – it is a collective approach defined and driven by marketing, sales and product development. 466 more words


Delivering a good commercial - "The making of" could be more impressive than the end result

“Lets get started something special for this precious day”

A recent TVC I saw was “Shoot my best” by Canon

The idea is simple yet brilliant:  “Shoot my best” for the passion of taking a good photograph at all cost – with this, Canon is able to provide you with the necessary equipment to aid you on this path. 69 more words


#3 Compare your game to the existing possibilities in the same category.

▪  Is there any game that is strictly superior to the vision you have for your game?

There are a lot of similar Tower Defense games in the market I’m developing my game for.

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#1 Describe the type of player that’ll enjoy your game. And who won’t.

As I said in the Marketing 101 post I´ll layout 8 steps to create a simple Marketing Plan for launching a game, so here it´s the first: 138 more words