Tags » Go-to-Market

The soft launch

Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. 555 more words

Roles & Organization

A Blockbuster in the Making

China is getting to become a great place to make movies and also sell them. An edited version of an analysis by Knowledge@Wharton:

Many experts believe China is on track to have the largest film audience in the world. 1,020 more words

Today's Top Story

Marketing Design Guide, do you require it at all?

A marketing organization perspective

I am a big fan of visual marketing. I believe what can be conveyed thru a visual representation (pictures or slides or videos) is far more impactful than paras written about a topic. 584 more words

Marketing Strategy

The Roadmap to market - a methodology to draft a go to market plan

Little Nightly Thoughts
by Business Exploration

(versione italiana)

Whether you have to build your go-to-market or
align your processes to your market goals,
this approach may help to bring you from Idea to Reality.
1,594 more words


Control, or Be Controlled: Sales Forecasting Done Right

Why is it so damn hard to meet a sales forecast? There are so many ways things can go wrong during the sales process — prospects were super excited at first and indicated they were eager to buy your product, but then things got cold as it traveled through the enterprise; you were so close and thought you FOR SURE had the deal, then later hear “I’m sorry, but we’re going with competitor X”; …and so on. 2,827 more words

a16z Podcast: Selling to Developers

Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. 142 more words

Cloud Infrastructure

FrankenTesla: when the Tesla Model 3 stole Elon Musk's thunder.

Tesla had an Apple-style launch of its Model 3 last Friday. They’re sexy, amazing and quite affordable. Yes, I want one too.

The really intriguing part about the event was Elon Musk’s presentation skills. 78 more words

Posted By TA