Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. 555 more words
Tags » Go-to-Market
A marketing organization perspective
I am a big fan of visual marketing. I believe what can be conveyed thru a visual representation (pictures or slides or videos) is far more impactful than paras written about a topic. 584 more words
Why is it so damn hard to meet a sales forecast? There are so many ways things can go wrong during the sales process — prospects were super excited at first and indicated they were eager to buy your product, but then things got cold as it traveled through the enterprise; you were so close and thought you FOR SURE had the deal, then later hear “I’m sorry, but we’re going with competitor X”; …and so on. 2,827 more words
Tesla had an Apple-style launch of its Model 3 last Friday. They’re sexy, amazing and quite affordable. Yes, I want one too.
The really intriguing part about the event was Elon Musk’s presentation skills. 78 more words