Tags » Go-to-Market

Collaborating Online

Gunjan Ghai, SVP, Marketing & Product Development at SBI General Insurance, shares the deft marketing tactics that helps the company go along with the modern times… 998 more words


Confidence THEN Conviction

Confidence is one of the most studied, sought after, and revered human traits. We all aspire to have confidence. The confidence to ask for a raise, or a date, or the confidence to ask for the business. 393 more words


Evolution of business models

This is the time of year where pundits such as myself start hyping what we think will be happening next year in order to predict trends and patterns and show we know what we are doing. 994 more words

How to beat competition using tactical game planning

Six, 7 minute fight tactics to knock cold your competition

I confess… I am a huge fan of the MMA and follow UFC whenever I can. 1,224 more words

Start Ups

Festivals create excitement at homes, and in markets

Amazing discounts, sale, gift vouchers, holiday packages and consumer preference for best deal are some of the features of these years festive battle. Dr. Ravi Lalwani explores the marketing strategies used by the different brands on this occasion… … 2,074 more words

Today's Top Story

Seven Fails in Headlines and Value Propositions

As a marketer, I love compelling value propositions. When they line up, the offer is clear, the call to action is timely and the offer is compelling enough to make me take action right now! 712 more words

Startup Marketing

So, You Want To Sell the Enterprise?

Every Start-up reaches that point where the “Enterprise” segment becomes the next Step… I mean, just look at all that money. They are big, their logos would look so sexy on your web-site and again, look at all that money. 725 more words