Tags » Go-to-Market

Five Factors Influencing The Car-As-A-Service Evolution

What if I told you that 50 years from now the car industry’s revenue model will see a significant shift from outright purchase to a subscription-type model? 1,174 more words


Refrigerator brands touch social ethos

Overall refrigerator sales grew by 33% in 2014, while the super premium refrigerator segment grew by nearly 50%, despite a slowdown in the last 3 years. 1,068 more words


Go-to-market strategy: channels

Any entrepreneur or marketing professional faces this challenge at some point in his/her career – bringing a product or service to the market. Internet and mobile have only complicated this challenge because, today, there are a zillion go-to-market strategies and channels available for consideration. 588 more words

Mithun Sridharan

How to write an effective marketing plan for 2016 now?

Business is dynamic. Change is the only constant thing. Trends, people, company strategy itself may change. so does it make sense to think 4-5 quarters ahead and create and agree on a 2016 Go-To-Market plan? 619 more words

Product Management

Getting to Pre-Orders : The Insensi Journey

Originally Posted on Jun 29, 2015 by Dragon Innovation

The following post was authored by Ilan Abehassera, Founder & CEO of Insensi, a Dragon Innovation customer.  743 more words

Sales for Scale (Part 2)

Last week I wrote about things to consider when hiring your first experienced salesperson for your organization. The reviews are in, and people said they really liked it and found it useful. 986 more words


Is High Growth Strategy Always Desirable

A couple of weeks ago, I met with Shone and Archit for lunch. As business school reunions tend to go, we were soon in the middle of a strategy debate – this time over Uber. 683 more words