Tags » Go-to-Market

a16z Podcast: Pricing Free

Now that we know to price and plan early, price high — especially for category-creating or “pre-chasm” businesses — how do we handle freemium models? 122 more words

SaaS

Quickly Assessing How Well You've Dialed In Your SaaS Go-To-Market Machine

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Your SaaS go-to-market should work like a well oiled machine – all of the individual parts need to be working in sync and churning on some sort of predictable cadence. 511 more words

a16z Podcast: Pricing, Pricing, Pricing

“Raise prices.” Regular listeners of our podcast have heard this advice more than once. But why is this so key and yet so hard for many technical founders? 85 more words

SaaS

Dollar Shave Club

Yesterday, Unilever announced that it had bought Dollar Shave Club.

Go To Market

How do I Price This? Product/Market fit (Post 2 of 4)

This is the second in a series of four posts on establishing Product/Market fit.  This post covers pricing. Other posts cover the Customer Development Process… 1,703 more words

Growth Tips For Entrepreneurs

Inevitability

Most products are built with “isn’t it” in mind. They want their customers to remark:

Isn’t it innovative?

Isn’t it genius?

Building from “isn’t it” rarely leads to the innovative or genius. 61 more words

Principles

Meraki

Meraki (v) – to do something with soul, creativity and love; when you leave a piece of yourself in your work.

Think. Build. Ship. Measure. A linear process useful for progress, but not comprehensive of a non-linear path.

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Principles