Tags » Go-to-Market

Nichen löytäminen on startupille elinehto

Jokaisen start-upin menestyksen kannalta on aivan kriittistä löytää kehitetyn ja markkinoitavan ratkaisun niche. Nichehän on liiketaloudellisessa viitekehyksessä kapeammin määritelty markkina/tarve laajemman markkinasegmentin sisällä. Nichen löytäminen on välttämätöntä, jotta ratkaisu voidaan räätälöidä vastaamaan kyseisen nichen erityistarpeita ja kohdentamaan fokusoitu markkinointi nichessä olevilla toimijoille. 382 more words


Are You Sure You Are Ready?

Today’s topic has been top of mind for the past several weeks.  Over the course of my career, I’ve found it to be one of the most under-appreciated, under-utilized, and misunderstood topics in product management. 702 more words

The Three Phases of New Product Go To Market

Taking a new product to market, whether it’s the sole product of a start-up, or it’s a new product or offshoot from an established business, is a fascinating area, and one which I’ve been involved in and advised on for a while. 317 more words


Maximising your launch

Go-To-Market planning

Go-To-Market (or GTM) will be new terminology to many people.  More common within US companies as an independent business function, GTM, as the name suggests is all about readying your product or service for launch.   381 more words


How to create a compelling marketing message

After you created your overall marketing strategy and defined the tools and channels you are using to communicate with your potential and current clients, the next step is to craft your marketing messaging. 500 more words