Search Engine Optimisation (SEO) is about more than first page rankings on Google. It’s about making sure content is easy to find organically by users, not just search engines. 459 more words
Tags » Google Analytics
One of the first steps in your journey into a career in web analytics is to become certified in using the Google Analytics platform. Google offers an online exam that measures a users proficiency and passing this exam provides authentic certification for a period of 18 months; until you’re required to get re-certified to prove you haven’t lost all your hard earned fame and glory. 1,216 more words
106 more words
If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics.