Recently, I completed two courses through Google Partner’s Academy. The courses I took were Google AdWords and Google Analytics. Both of the courses took over an hour to complete and taught very valuable information which companies and brands can benefit from. 435 more words
Tags » Google Analytics
If you have a Google Analytics account, you can embed Google’s tracking code on your online store.
— Read on help.shopify.com/manual/reports-and-analytics/google-analytics
The digital revolution means that you can now access more data and insight than ever before to understand the impact of your marketing. With so much being available for free and at a click of a button there are now real opportunities for you to better measure your marketing. 567 more words
Social marketing and the age of connectivity has made it so much simpler for a company of any size (and budget) to have a platform. The cost of traditional advertising in the newspaper, on the radio or television, can be pricey with negligible analytics measuring their efficacy. 1,714 more words