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Social marketing in a regulated world

If you are a professional in the insurance and financial services industry you are well aware of the regulations regarding the use of social media. At the same time everyone knows that to be relevant as a business you need to be on social. 211 more words

Social Marketing

Never start a social media post off like this...

Don’t turn your Facebook posts into sales patter and your tweets into sadvertising. Don’t blend into the ether of non-discript announcements and bland broadcasts. Do you really want to sound like the latest Churchill advert or the restaurant opposite you? 63 more words

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