SEO is a changeable beast, one which is always changing and evolving. One set of meta data tweaked and the next day an update puts all that optimisation in jeopardy. 783 more words
Tags » Google Updates
Come April 21st, Google is integrating mobile-friendliness into its algorithm as a ranking signal.
Well, then. That sounds pretty exciting. But why is Google doing this now? 1,083 more words
Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, perception, and interest. 495 more words
How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. 1,033 more words