Tags » Grassroots Communications

Word-of-Mouth is Most Trusted Media Source

There’s a new restaurant in town.  What will convince you to try it: A newspaper ad or a friend’s recommendation?

The recommendation wins hands down, every time.  202 more words

Joseph Lamountain

Morning embers: The Girl Scouts, Cable TV, and Barack Obama's Truth Teams

1) What the Girl Scouts can teach your business about marketing (Start Up Nation) — From the outside, the Girl Scouts may look like most other non-profit groups that set up outside the local Walmart to sell their wares.   154 more words

Campfire Communications

Good Customer Service + Responsiveness = Happy Client

I know that when I have a client who emails me, I respond. Quickly.

If I have a school board constituent who calls me, I try to get back to them. 270 more words


Look for the Secret Gold Box

Do you ever feel like information goes in one ear, and out the other?  How about all the time.  That’s why it’s so important to make messages sticky.  193 more words


Are You a Connector?

Connectors are people specialists, those with a large circle and network of friends. Malcolm Gladwell writes about Connectors in The Tipping Point, his thought-provoking book on how information spreads. 82 more words

Joseph Lamountain

When Things Break Down, Grassroots Survives

Grassroots and word-of-mouth communications are the oldest form of communications.  That’s because they do not require the use of mass media like advertising or public relations. 164 more words


RESOLVE and SparkLight Join Forces

SparkLight Communications  announced today that it has been hired by RESOLVE: The National Infertility Association for strategic advocacy planning purposes.

Established in 1974, RESOLVE is the only national organization that promotes and ensures equal access to family-building options for individuals experiencing infertility or other reproductive disorders.  128 more words

Joseph Lamountain