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Castlemaine XXXX – Your Beer or Your Wife?

Australians wouldn’t give a XXXX for anything else.

The line is now to be found in the Oxford Dictionary of Quotations.

It was created by copywriter James Lowther of Saatchi and Saatchi, an Old Etonian and Oxford graduate who subsequently worked on a sheep station in Australia before entering advertising. 188 more words

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2 minutes with Dollar Beard Club

Step your beard up! Keep it growing and we’ll take care of the rest.

Mane man Chris Stoikos drops a load of F-bombs in Dollar Beard Club… 72 more words

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Courage – Pure Genius, or was that Guinness?

Whenever anyone says that the Guinness ads of the late 90s are the finest ever made for a beer I always think of the black and white Courage Best ads made by Boase Massimi Pollitt. 229 more words

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Beer, Beer, Beer

After posting at the Guinness and Murphy’s ads I thought I’d continue looking at how beer in general has been sold on British TV.

I’ve got a series of posts to come on individual beers, but I’ll start with a few general observations… 740 more words

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Good Things Come to Those Who...Advertise? Part V. The Age of the Epic

This is where things get really interesting. There’s more information available on Guinness sales in the noughties, and conflicting voices on the effectiveness of the multi-million pound epic ads. 1,182 more words

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Good Things Come to Those Who...Advertise? Part IV. Ogilvy and Mather, Rutger Hauer, and Black and White

Ogilvy and Mather took over the Guinness account in 1985. Their first ads were the Pure Genius campaign, notable especially for its poster featuring seven figures illustrating the process of evolution from ape through… 627 more words

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Good Things Come to Those Who...Advertise? Part III. The Television Age

The first TV ads for Guinness were shown on the first night of commercial broadcasting in 1955. Those first TV ads were effectively the Gilroy posters come to life – the zookeeper gets his Guinness stolen and so on. 329 more words

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