Tags » Green Consumer Demand

What Green Businesses Can Learn from Obama’s Campaign

Although President Barack Obama ran a successful campaign and won a decisive electoral-college victory, the margin in key battleground states was slight. Indeed, a shift of… 1,021 more words

Green Marketing

Rewards as a Driver of Green Consumer Engagement

I joined RecycleBank for many reasons, one due to an observation regarding the application of rewards in the green space.  Quite simply, rewards have the potential to change consumer behavior without necessarily changing attitudes first. 591 more words

Green Marketing

Rise of the Peer-To-Peer Green Economy

One could argue that the green revolution really took root online with the launch of eBay. Or perhaps Craigslist. Connecting individual sellers with millions of potential buyers brought the neighborhood garage sale (or local classifieds) to the masses, and with it, the ability to extend the product lifecycle of used, yet still useful, products. 656 more words

Green Marketing

Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees

 

With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right.  1,503 more words

Green Marketing

Driving Adoption of Renewable Energy: Part I – A Utility’s Perspective

Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities

 

Electrical power generation accounts for 40% of total annual greenhouse gas emissions (GHG) in the US.  1,323 more words

Green Marketing

Open Skies Agreement Provides a Glimpse of What’s to Come in a Carbon-Regulated Environment

Today, many executives, and especially those working in carbon-intensive industries, are grappling with how future carbon regulation may impact their businesses and industries.   

To deal with uncertainty regarding such strategic issues, many corporate executives turn to scenario planning or even game theory to think about how the future competitive environment may unfold and how it may impact their companies.  1,329 more words

Sustainable Marketing

Corporations Foster Dialogue On the Environment

While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.    496 more words

Green Marketing