“The cosmetic industry is in the perception business. The environmental industry is in the reality business,” said Bob Lilienfeld, editor of the Use Less Stuff Report. 398 more words
Tags » Green Guides
In a terrific example of the perils of “greenwashing,” an LED manufacturer was recently hit with a $21.2M verdict in a case brought by the Federal Trade Commission in the U.S. 1,127 more words
The topic of using recycled fiber in printing papers is being discussed more actively within the Two Sides network these days due to the notion that “more recycled content in printing papers is better for the environment”. 928 more words
When I went online a couple of days ago to change some of the features of my phone service, the first thing I saw after I logged on was a pop-up asking if I’d like to “go green and go paperless.” It made me think about the broad implications of that choice. 582 more words
This week we posted our new resource page on Environmental Marketing Best Practices for Print and Paper.
The objective of this page is to provide marketers with some guidelines, tools and advice on how to promote the environmental benefits of print and paper products, and avoid “greenwashing” (the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service – see… 364 more words
The Federal Trade Commission (FTC) released on October 1 an updated version of its Green Guides, a guideline document that aims to hold companies to truthful standards in touting the environmental friendliness of their products. 168 more words