Tags » Green Guides

Don't be deceived when shopping green

If you’re looking to change your lifestyle to a more go green attitude, you’re probably going look out for products that have green seals.

These seals tell consumers their packaging is eco-friendly. 179 more words


Commitment to Consumers

“The cosmetic industry is in the perception business. The environmental industry is in the reality business,” said Bob Lilienfeld, editor of the Use Less Stuff Report. 398 more words


LED Manufacturer Lit Up for $21.2M on Greenwashing Claim

In a terrific example of the perils of “greenwashing,” an LED manufacturer was recently hit with a $21.2M verdict in a case brought by the Federal Trade Commission in the U.S. 1,127 more words


Recycled and wood fiber in printing papers: both can be equally sustainable

The topic of using recycled fiber in printing papers is being discussed more actively within the Two Sides network these days due to the notion that “more recycled content in printing papers is better for the environment”. 928 more words

Print And Paper

Go Green, Go Paperless, Go Jobless?

When I went online a couple of days ago to change some of the features of my phone service, the first thing I saw after I logged on was a pop-up asking if I’d like to “go green and go paperless.”   It made me think about the broad implications of that choice.    582 more words

Print And Paper

Environmental Marketing Best Practices for Print and Paper: Two Sides posts new web page

This week we posted our new resource page on Environmental Marketing Best Practices for Print and Paper.

The objective of this page is to provide marketers with some guidelines, tools and advice on how to promote the environmental benefits of print and paper products, and avoid “greenwashing” (the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service – see… 364 more words

Print And Paper

FTC Revises "Green Guides" For Environmental Claims

The Federal Trade Commission has issued revised “Green Guides” designed to help marketers ensure that claims regarding the environmental attributes of their products are truthful and non-deceptive.   447 more words