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Communicating Green Values Across Cultures

The U.S. is a melting pot of different cultures from across the world. Different cultural values are held in different countries and those values will greatly affect how actions are triggered. 138 more words

Collectivistic Culture

Leveraging on sustainability to create brand love

I like to start every conversation about branding with a quote by the author of the famous book, ‘How to make friends and influence people’ Dale Carnegie. 871 more words