Tags » Green Marketing » Page 2

Ethical Considerations for Marketers

‘Green marketing’ involves the promotion of products and brands that show concern for the environment—including avoiding cruelty to animals and the unnecessary use of animal materials—through activities such as modified products, production process changes, using different packaging, stylising/remodelling, and new advertising/promotion strategies (Sarkar 2012).  642 more words

Improve your business and "Go Green"!

“Going Green” seems to be the growing fad in the business world today, but the question everyone has is “Can ‘Going Green’ really help my business?” With the way technology and internet marketing is growing the answer is yes and in more ways than you would think. 280 more words

Digital Marketing

St. Patrick’s Day spirit: green efforts in direct marketing

We haven’t heard a lot lately on “going green” in direct marketing. This was big news a few years back when it first got attention, but has faded from the front page. 390 more words

Marketing

How to avoid Email marketing being marked as Spam

I recently listen an interview to Facebook Chief Operation Officer Sherly Sandberg, where was said that 11% of teenagers use Email daily, that it is compelling for them, nevertheless the use of sms and social networking is increasingly fast, leaving anyone to clearly concluding that emails are dying. 426 more words

Digital Marketing