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A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 more words

Safer, Healthier Facilities

Green Marketing: When Will It Succeed?

The problems facing over production and consumption present challenging consequences on the natural environment which have led to vast amounts of waste, as well as the overexploitation of renewable resources and climate change. 2,285 more words

Buying

Ethical Considerations for Marketers

‘Green marketing’ involves the promotion of products and brands that show concern for the environment—including avoiding cruelty to animals and the unnecessary use of animal materials—through activities such as modified products, production process changes, using different packaging, stylising/remodelling, and new advertising/promotion strategies (Sarkar 2012).  642 more words