Tags » Green PR

‘Green’ Public Relations – Rising above the green noise

South Africa’s growing population continues to place ever-more pressure on our country’s scarce resources, demanding that government, companies and individuals become more environmentally-conscious.

This is evident in a raft of new ‘green’ legislation from government, as well as existing and new companies joining the ‘green’ economy to provide environmentally-friendlier products and services to a rapidly growing number of ‘green’ consumers who are, according to businessdictionary.com, “mindful of environment-related issues and obligations, and is supportive of environmental causes to the extent of switching allegiance from one product or supplier to another even if it entails higher cost”. 440 more words

Environment

Marketing Keywords to Know: July 4, 2013

Greenwashing


Definition
:  a form of spin in which green PR or green marketing is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service; a compound word modeled from “green” and “brainwashing” 160 more words

Marketing Keywords To Know

Britannia Communications has joined the Network for Business Sustainability

Leading UK Communications and Media Group Britannia Communications has joined the Network for Business Sustainability

FOR IMMEDIATE RELEASE

www.britanniacommunications.com

www.ecobritanniapr.com

www.britanniafinancialpr.com

www.britanniapr.com

www.britanniafmcg.com

Britannia Communications, London, May 1, 2013… 436 more words

Britannia Communications

The dark side of the Farm

The battle for the supermarket has begun. May the Farm be with you!

This video has just maxed out my week’s quota of bad puns and corny (is that a pun?) jokes. 309 more words

Media

Food trucks in the green, green city

I think Vancouver is facing a potential PR problem, if it isn’t already.

On one hand, Vancouver has set an ambitious goal of becoming the… 442 more words

Waste

Leverage communication of your green credentials

A raft of new “green” regulations and the rapid growth of “green consumerism” create a unique opportunity for companies to leverage their communication of their green credentials, but success will depend on an honest, well-considered approach to “Green PR”. 784 more words

Environment

Welcome to my Green Journey!

“What started out as a page in my book has become a chapter in my life. “

The Green PR Blog is based on my experiences, successes and challenges within the field of environmental communications/Green PR and is intended to inform, entertain and inspire you. 274 more words

Environment