Tags » Greenwash

快时尚“漂绿”-购买指南 Is doing nothing doing bad ? - A guide to choose from "greenwashing" fast fashion brands

最近一篇讲述牛仔裤“真相”的文章 - 你穿的每一条牛仔裤都在毁灭我们的未来 反复出现在我的朋友圈和知乎的时间线上。作者受2012年德国纪录片牛仔裤的代价的启发,开始对自己的牛仔裤追根溯源。纪录片展示了made in China的廉价牛仔裤触目惊心的制作过程,不仅耗水量巨大、化学残留难以去除,工人的健康也遭受着日复一日的威胁。作者认为消费者间接成为了沉默的同谋者,因为无知而选择无为。底下的评论大多是震惊,讶异自己居然成了这被忽视的罪恶的帮凶。抛去这篇文章的准确性不谈,就作者的观点而言,不由得给我种有种何不食肉糜的感觉。

时尚似乎和绿色环保总是搭点边,尤其是快时尚品牌越来越多在广告营销里出现绿色buzzwords,塑造健康积极的形象。快时尚到底是不是真正关心地球,关注自己带来的影响? 要搞清这个问题,得先问问到底什么是快时尚。 学术文章Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands的作者说:

The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends. 

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Ethical Shopping

Greenwash: How to spot it

A closer look at eco-marketing – how to tell if a product’s ‘green’ claims are true or nothing but spin.

Published in Otter, April 2016

On Going "Green"

Greenwashing. It’s all around us today. Everything is suddenly green, eco friendly, planet friendly, biodegradable, good for your health and the environment. I often have to wonder, is it really? 89 more words

on some archival digging to expose #LendLease's fraudulence at #ElephantPark, interesting discoveries! #Greybelt

From: Lend Lease’s March 2012 Heygate Masterplan Elephant and Castle Outline Planning Application Tree Strategy (link to pdf below)

We’ve been invited to submit more data to demonstrate that Lend Lease have either been out and out fraudulent, or have only failed to deliver on their “intentions”, “commitments” -legal, moral, ecological, planning, etc. 968 more words

Campaign Objectives

on an aerial view of the (currently buried) river Quaggy on the edge of 'Lewisham gateway'...)

Image taken c 10 a.m. 10  February 2016 by crane cam powered by Regenology

We love these images of the confluence of the Ravensbourne and Quaggy rivers in Lewisham, or the ones that this website usually shows of the whole junction in all its tumultuousness. 260 more words

Lend Lease

The embarrassing revolution of Greenwash.

The creation of good architecture is largely based on understanding materials, site context and other complex issues. The engineer aids in parts of this process. Emphasis is directed towards the social aspects of the project, but the environmental aspect of material use is usually based on information provided by the producer. 522 more words


Business group sends cyclists the wrong way along one way streets

The Fitzrovia Partnership Business Improvement District is to recall and scrap its guide to cycling in Fitzrovia after realising that it was directing cyclists to ride the wrong way down one way streets. 360 more words