Tags » Greenwashing

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 more words

Safer, Healthier Facilities

One of the largest criticisms of The Disney Corporation’s environmental policy is that it appears to be a masterfully planned form of greenwashing. Greenwashing is similar to the term whitewashing, or “a coordinated attempt to hide unpleasant facts, especially in a political context” (EnvioMedia Social Marketing 2016).

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Featured

Know More about Greenwashing

Every day, many companies and brands show us the most diverse environmental campaigns that can be related to retail, banking or tech nature. However, there are some others which… 305 more words

Social Responsibility

Google Governor Gary

Google Trends measures Internet searches for specific names and subjects. Last night, when Sen. Ted Cruz dropped out of the presidential race and Donald Trump locked up the Republican nomination, Google searches for “Gary Johnson” jumped more than 5,000%. 42 more words

Greenwashing

Sustainable or Superficial?

Fashion’s failure to move beyond the most easily achievable — and easily marketable — sustainability issues puts it behind other sectors, argues Lucy Siegle.

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Brands