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Organic Valley Tackles Greenwashing (Chapter 13)

Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies.


Chapter 13

What is "Green-Washing"

“Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice”. -Margaret Rouse, whatls.com 🌱This happens A LOT in today’s beauty and cosmetic 💄realm. 78 more words

Greenwashing and How to Avoid It

What is Greenwashing?

Greenwashing is used to mislead consumers into believing what they are paying for is safe for consumption and even protective towards the environment.   399 more words


Arcadia Power, or how I'm offsetting half our electricity's carbon footprint for free

I can credit President Trump for our latest renewable-energy move. The day he announced that the U.S. would withdraw from the Paris climate-change agreement–in almost four years, and for… 471 more words