Tags » Greenwashing


Greenwashing is a term that was coined in the 1980’s by environmentalist Jay Westerveld, who saw the inconsistency in hotels that did not employ concrete recycling programs but encouraged the reuse of towels by patrons. 532 more words


Ingredients to Avoid and Why

When I was pregnant with my eldest daughter I developed sensitive skin.  Despite years of putting pretty much whatever I wanted on my skin (although I have had eczema since I was a child – and looking back I can see I did little to make it better when I became a teen and then adult), suddenly I started to react to seemingly everything!   1,288 more words

Skin Care

Is your shampoo hurting your head?

Healthy Hair-Something that so many of us put so much time and money into maintaining- can sometimes come completely unravelled just by using shampoo! It seems crazy that we are constantly told that the products designed to ‘nourish’, ‘bring back to life’ and ‘rejuvenate’ our hair, are very harsh chemicals that in reality can actually just strip the goodness away! 658 more words


Morocco, November 2016

Yesterday, I arrived in Marrakech, Morocco.  I am here with the SustainUs youth delegation for COP22.  So far, only some of the delegation has arrived. 317 more words


How to spot greenwashing

Def: Greenwash is modeled on the word whitewash, and means to promote the idea that something (a company, product, policy, etc) is environmentally friendly, when in fact it is not. 472 more words

Ethical Marketing

The Six Reasons Why Companies Actually Wind Up Embracing CSR

Awhile back I wrote an article titled “The Six Reasons Why Companies Should Embrace Corporate Social Responsibility (CSR).”  In fact, it was one of my most popular posts, thank you very much all you readers out there. 855 more words


How you can avoid Greenwashing.

Are you a sustainable consumer? Do you think it is easy? In my opinion, it’s not as easy as it seems, but it is not impossible. 654 more words