Tags » Groundswell

Chapter 7: Energizing the Groundswell

In chapter seven, Li & Bernoff discuss the importance of energizing the groundswell as it results in spreading thoughts and ideas through the word of mouth.  276 more words

Bring the Energy!

Energizing the base (most enthusiastic customers that is) is a powerful way to use the groundswell to boost your business. Word of mouth is so powerful and amplifies any type of marketing. 655 more words

Marketing

Energizing the Groundswell

A few years ago I walked into a store and asked for help picking out a pair of workout pants. I’m very particular about my workout clothes, especially bottoms, because they have to fit good when I’m moving. 436 more words

Marketing

Tweet Tweet!

Twitter users are among the most influential people out there. Twitter is very versatile, it can be used for both talking and supporting. Once your company starts to connect, people will expect you to not just broadcast, but to listen and respond. 746 more words

Marketing

Chapter 10: Tapping the Groundswell with Twitter

In Chapter 10, Li & Bernoff link the importance of Twitter in order to tap into the groundswell. They state that “Twitter is now at the centre of a whole ecosystem of interactions”. 265 more words

Twitter

It’s no surprise to me that Li and Bernoff (2011) call Twitter one of “the simplest, most powerful social tools you can use” (p. 212). Since it’s inception in 2006, Twitter has become one of the most pervasive social media platforms that business can use (Picard, 2012). 172 more words

Marketing

The Groundswell Inside Your Company

All my blog posts so far have looked into how an organization can connect with its customers more effectively. Chapter 12  in Groundswell specifically looks at how employees within an organization can connect with the groundswell. 913 more words

Groundswell