Tags » Groundswell

Of Donkeys and Elephants

We need to take care of our nook of the forest,
The elephant said.
I am too tired carrying others load,
And I need more hired help, 359 more words


J16: Don’t Frack Our Climate!

On December 12 campaigners from across Europe met in the Avenue de la Grande Armee in Paris to mark out the red lines that world leaders must not cross in negotiating a climate deal. 498 more words


New City Program Brings Art by Public Housing’s Own Residents to its Walls

From their toxic mold to their trenchant architecture, New York City housing projects can have a rather dire feel. That is set to change, at least at five NYCHA buildings selected for a new city program spearheaded by… 488 more words

Staten Island

Measuring ROI in social media

Measuring ROI in traditional sales and marketing terminology is far more tangible than the ROI that can be measured through social media. If the end objective is to increase sales, ROI could simply be measured based on how much money or resources was spent on the campaign, and measure that against the sales lift. 564 more words