Tags » Groundswell

Just 15 Minutes A Day: How Engaged Leadership Can Transform Organizations

Charlene Li
Founder & CEO, Altimeter Group

Charlene Li, founder and CEO of Altimeter Group, is the author of five books, including the New York Times… 84 more words

Marketing Thought Leadership Podcast

How connecting with the groundswell transforms your company – Chapter 11

With the groundswell you either succeed in advertising your brand, which looks easy, but some fails in engaging to the groundswell.

Hello everyone, welcome to my fourth blog for Social Media Marketing. 876 more words

Groundswell By Li & Bernoff (2011)

Chapter 11 - Groundswell and my Future Shop, Best Buy, & Dell Saga

This chapter of Charlene Li and Josh Beroff’s, Groundswell: Winning in a world transformed by social technologies, explains how connecting and further engaging a company towards a groundswell is difficult and how to ensure success. 949 more words


Groundswell Chapter 5

Chapter 5 of Groundswell talks about listening to you different audiences. For example, terminally ill patients will pass on a hospital with better treatments if they have long wait times due to their limited time for living (Li & Bernoff, 2011). 514 more words


Do Environmentalists Dislike Poor People?

Published initially at The Conservative Prof.: https://theconservativeprof.wordpress.com/2015/06/10/why-do-environmentalists-dislike-poor-people/#more-254

For fair-minded people who want to examine the data, there are important studies on the liberal policies that cause higher unemployment and greater incidents of family breakdown. 916 more words


Three poems by Patrick Deeley


Tetrapod hardly covers it, old boy or girl coming out
of the sea. Tetrapod, four-foot, accurate
but basic as the mud in my mind’s eye you’re treading. 750 more words


Groundswell: UB Literary Magazine

Another successful release of Groundswell, the University of Bridgeport’s Literary Magazine, featuring poetry, fiction, photography, and drawings by UB students, including a pool of very strong Creative Writing Majors. 29 more words