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Using the Groundswell to Transform Your Company

Chapter 11: How Connecting with the Groundswell Transforms your Company

Historically, organizations have participated in high cost and tightly controlled advertising approaches. This included typical print ads in magazines, costly Superbowl ads, and TV ads. 448 more words

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Change Is Scary!

Change is a hard thing to manage, and an even harder concept for some people to grasp. However, when executives and employees in a company see the benefits of embracing change and using the groundswell, it can really boost a company’s success. 666 more words

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Transformers: groundswell in disguise?

Today’s blog will discuss the transformation companies can go through using groundswell as well as my experience with transformation in the public sector. In Dell’s case, transformation started from a set of multiple setbacks for the company. 502 more words


Connecting with Groundswell

This week I read Chapter 11 in Groundswell. This chapter goes through two cases: Unilever and Dell. The lessons learned from each case that can be applied to any business are: 550 more words


Chapter 11: How Connecting with the Groundswell transforms Your Company

Chapter 11 focuses on the importance of keeping your customers at the center of your organization. Chapter 11 mentions Dove’s “Evolution” advertisement which began Unilever’s transformation from traditional marketing and customer support organization into one that is led by the groundswell (Li & Bernoff, 2011). 80 more words

Connecting with the Groundswell

For big companies, connecting to the groundswell can be a challenge. There are a lot of factors to take into consideration and a lot of players in the conversation. 410 more words

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Can You Hear Me?

In a conversation with a friend, listening is just as – if not more important, than the actual talking part. Listening takes practice and your undivided attention. 784 more words

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