Tags » Groundswell

Are You Twitting?

In chapter 10 of the Groundswell, it discusses Twitter which has rapidly become an essential part of the Groundswell by extending activity in everything from blogs to Social Networks and giving Twitter users an excessive level of influence. 1,092 more words

Social Media

Helping the Groundswell Support Itself

Today we are going to look into Chapter 8, “Helping the Groundswell support itself.” On my last blog, I discussed the difference between the traditional marketing and… 1,123 more words

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This week our topic is in Chapter 6 of the Groundswell where it talks about another objectives  and that it “Talking”. After listening, talking is also an important objective to create awareness of the usage of your product and services. 712 more words

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Social Media Marketing- The Post Process

This blog post will address the POST Method as it pertains to my current career path and business structure.


In this section, as I understand it, you need to understand how your technographic profile likes to interact. 372 more words



Today’s blog is on Chapter 4 on Groundswell- “Strategies for Tapping the Groundswell”. In this chapter Charlene Li and Josh Bernoff, gave us the picture of how companies should develop strategies to overcome the issues of the Groundswell approach-avoidance syndrome.  1,034 more words

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