Tags » Groundswell

Blogging Best Practices.

Is this really my fifth post? Boy does time fly!

When I first began posting I knew very little about blogging, when I say very little I mean… 521 more words

Best Practices for Beginning Bloggers

This is unfortunately (or maybe fortunately for some) my final blog post related to social media in higher education. As a result, I am going to leave you with some… 858 more words


What's On The Inside?

The larger the company, the more difficult internal communications are. Information can flow down easily, but getting insights back up the ladder may prove to be a problem. 534 more words


Social Media ROI & Beyond

For businesses, it is important to determine the Return On Investment (ROI) for their social media activities so that they can determine if it is worth it to pursue. 504 more words

Social Media

Chapter 7: Energizing the Groundswell

In chapter seven, Li & Bernoff discuss the importance of energizing the groundswell as it results in spreading thoughts and ideas through the word of mouth.  276 more words

Bring the Energy!

Energizing the base (most enthusiastic customers that is) is a powerful way to use the groundswell to boost your business. Word of mouth is so powerful and amplifies any type of marketing. 655 more words


Energizing the Groundswell

A few years ago I walked into a store and asked for help picking out a pair of workout pants. I’m very particular about my workout clothes, especially bottoms, because they have to fit good when I’m moving. 436 more words

Social Media