Tags » Groundswell

Best Blogging Practices for Small Businesses

For the final topic of this series we will discuss the advantages of blogging for your small business.  Blogging does a couple of things for your business and social media.  764 more words

Social Media

Inside Job

Most of what has been talked about in the Groundswell has been how to engage customers. This last chapter on the other hand, is about how to use the groundswell inside of your company. 541 more words

Social Media

Chapter 12: Groundswell, Internally

I went into chapter 12 thinking it would be a wrap up of all the chapters we have studied so far, but I was pretty wrong. 370 more words

Take care of your employees, and your best friends!

Today is my best friend’s birthday. We have been each others partner in crime for over 7 years now. We create a new level of weird when we are together. 690 more words

Connections: April 16


mere line and arc

utterly still

no eye, no heart



as vesper bell

summons to quiet

 the daily


More thanks to the S.W. 7 more words


Energizing the Groundswell

So what exactly can you classify as energizing? It’s pretty much word of mouth. If a consumer likes a product/service and tells someone, their positive comments are more valuable when coming from someone trustworthy as it is believable, self-reinforcing, and self-spreading (Li & Bernoff, 2011). 316 more words

Internet Staff Meetings

We have discussed the benefits of capitalizing on the groundswell to reach customers, yet not much has been mentioned on using it internally.  Truth is, many of the same benefits can be achieved with employees. 314 more words