Tags » Groundswell

Connecting with the Groundswell to transform your company

Hello again everyone!

Closing this week, along with some rain outside, involved reading about the topic of ‘how connecting with the groundswell transforms your company’. The main point to take home from this chapter is that when an organization begins to engage and embrace ‘groundswell thinking’ along with a social strategy, it tends to create a change within the organization (Li & Bernoff, 2011). 463 more words

Connecting with the groundswell.

Hello again my lovely followers,

This week in the world of the groundswell, the chapter revolved around connecting with customers, and how you can communicate with them effectively. 686 more words


Chapter 11: How connecting with the groundswell transforms your company

This week‘s reading focuses on how the groundswell technology have affected the marketing strategies of many companies. As corporations try to connect with their customers and understand their needs, it is crucial that they tap into the groundswell where millions of potential customers are found. 394 more words


How Connecting with the Groundswell Transforms your Company

Traditionally, companies use expensive television ads, or even go as far as Super Bowl ads to connect with their customers. We learned that Dove spent $2.5 million for a 30 second ad at the Super Bowl in 2006 (Li & Bernoff, 2011). 545 more words

Chapter 5: Listening to the Groundswell

We’ve all been there. We have a doctor’s appointment at lets say 1pm. After an hour and a half or two, of waiting, we finally get ushered to the doctor’s office. 453 more words

Communication and the Importance of Listening

Hello beautiful readers of mine,

This week will be a continuation of my insights from the “groundswell” that I spoke about in my last post… 980 more words


Listening to the Groundswell

The topic for this week is on listening to the groundswell. This is where companies use the technologies online to create value and further improve offerings by listening what the customers or the users online are saying. 411 more words