Tags » Groundswell

How Connecting with the Groundswell Transforms your Company

This week’s reading outlines with how organizations can master three key elements of groundswell thinking to transform how their companies work with customers. The fundamental basis is to keep the customer at the center of your organization and so far we have learned some of the ways and methods to tap into our customer base and listen to our customers. 435 more words


Connecting with the Groundswell to Transform your Company

Companies should embrace the internet and fully utilize all that it has to offer as part of their marketing plans. A company really starts engaging with the groundswell when the internet becomes a vital part of the marketing plan.   341 more words

Charlene Li

Changing your company

The groundswell isn’t new. How you engage in it and what can your company gain from it is.  Many fear the unknown.  Stepping away from the tried and tested normal marketing strategies is hard.  430 more words


Listening to Groundswell

This week’s reading is on listening to the groundswell. Consumers are leaving clues about their opinions, positive and negative, on a daily or hourly basis. A basic strategy to listen is to do a google search, listening is potentially the most neglected skill in business. 511 more words

Social Media

Open Your Ears to the Groundswell

In the words of Ricardo Guimaraes, “brands belong to customers not companies” and therefore in is in those companies best interest to listen and integrate opinions in order to survive (Li & Bernoff, 2011). 447 more words

Listening to the Groundswell

“To begin with, you won’t hear from everybody; you’ll only hear from people willing to talk. So listening to the groundswell comes with a huge caveat-you’ll gain new insights, but don’t assume that the people you hear from are representative” (Li & Bernoff, 2011). 390 more words

Listening to the Groundswell

As we discussed in my last post, users of the groundswell can fall into seven categories. In case anyone forgot what the groundswell is, it is defined by Charlene Li and Josh Bernoff as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (Li & Bernoff, 2011, pg. 1,075 more words

Charlene Li