The chapter talks about different techniques for communicating with the groundswell, measuring the results of participation in social networks, when brands should use social media, blogging tips, how marketing changes once a firm thinks of a conversation instead of shouting. 459 more words
Tags » Groundswell
An overview of chapter 4 and how it relates to travel companies, and why it isn’t as spooky as it seems.
A problem persists in businesses of all sizes, where they are unaware of how to tap into the… 1,219 more words
Summary of chapter 11
In the most recent chapter, we are given more insight on how companies have to engage with their consumers today. It talks about a shift from traditional marketing and customer support, to a company which keeps their customers at the center of their organization. 528 more words
Listening to the Groundswell
As a marketing student, chapter five “Listening to the groundswell” was interesting and highly informative for me personally. We learn from day one of our degree program that stakeholders (shareholders) are the people to be pleased. 762 more words