First, in flipping to the chapter for this week I passed the words “Ashton Kutcher” and “Justin Bieber’ in another chapter, so it was really difficult to read and blog on this chapter knowing those words are waiting in a nearby chapter. 590 more words
Tags » Groundswell
Listening to the Groundswell
As a marketing student, chapter five “Listening to the groundswell” was interesting and highly informative for me personally. We learn from day one of our degree program that stakeholders (shareholders) are the people to be pleased. 762 more words
Virgin Atlantic and how they connect with Social Technographic groups?
Virgin Atlantic target market has a large demographic, their Economy, Premium Economy and Upper Class are set at various prices at a large range dividing their target market and marketing strategy. 473 more words