Tags » Groundswell

Support the groundswell; create a community

Do you have the desire for psychic income. Or do you even know what it is? I sure did not before reading chapter 8 of the book… 456 more words

Chapter 8 - Helping the Groundswell Support Itself

Traditional support = 

  • views supporting customers as a burden
  • upon purchase, the company doesn’t want to hear from you
  • direct inquires to outsourced services

Groundswell support = 454 more words

Chapter 8: Helping the Groundswell Support itself

In chapter 8, Helping the Groundswell support itself, Li and Bernoff discuss how the objective of supporting is attained with the people and their behaviours ( 369 more words

To SHOUT or to Talk? A Groundswell Perspective.

Picking an objective that best matches your company can make or break your strategy in terms of the groundswell. Those objectives are: listening, talking, energizing, supporting and embracing. 691 more words

Talking with the Groundswell

An organization’s marketing department is responsible for speaking to their customers; two of the most popular, and expensive, methods are advertising and public relations (Li & Bernoff, 2011, pg 101). 767 more words

Charlene Li

Chapter 6: Talking with the Groundswell

“No matter what your company does, whom it sells to, or what parts of the world you do business in, people are blogging about your product” (Li & Bernoff, 2011). 

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Hello? groundswell can you hear me?

The traditional marketing funnel is no longer the be all end all of marketing. Yelling at your customers to try and herd them down the path of purchase not as affective as it once was.  438 more words