Tags » Groundswell

How the fairy godmother transforms Cinderella

First, in flipping to the chapter for this week I passed the words “Ashton Kutcher” and “Justin Bieber’ in another chapter, so it was really difficult to read and blog on this chapter knowing those words are waiting in a nearby chapter. 590 more words

Listening to the Groundswell

Listening to the Groundswell

As a marketing student, chapter five “Listening to the groundswell” was interesting and highly informative for me personally. We learn from day one of our degree program that stakeholders (shareholders) are the people to be pleased. 762 more words

MARK4474: Listening To Your Community

Rick Steve’s Travel Forum (Courtesy: Rick Steve’s)

Quick look at why companies must look outward when working on their brand 726 more words

Social Media

Listening to the groundswell

If you haven’t already noticed, this week’s chapter discussed listening to the groundswell. I want to almost compare listening to the groundswell like listening to your mom. 478 more words

Social Technographics and Virgin Atlantic

Virgin Atlantic and how they connect with Social Technographic groups?

Virgin Atlantic target market has a large demographic, their Economy, Premium Economy and Upper Class are set at various prices at a large range dividing their target market and marketing strategy. 473 more words

Technographics of the Groundswell

The Social Technographics Profile

“The groundswell is: A social trend in which people use technologies to get the things they need from each other rather than from tradition institutions like corporations” (Li & Bernoff, 2011, p .9). 287 more words

Beauty Blogging Best Practices

Recently, PR software company CISION interviewed Sian Marie Froggatt, author of Sian Marie Beauty blog. She spoke to CISION about working with PR firms and providing insight on beauty blogging best practices. 473 more words

Social Media